2. purpose
Brand Identity System & Guidelines are a set of rules that define how a brand works and how it should be used. Having strong Brand Identity System & Guidelines saves time, money, and frustration. Managing the consistency and integrity of a brand requires intelligent standards and guidelines that everyone must adhere to internally. Adhering to the guidelines requires discipline and vigilance. The Impact Church Brand Identity System & Guidelines is designed to ensure adherence to and consistent implementation of the rules outlined in this document.
Made with FlippingBook flipbook maker