Brand Identity System & Guidelines

7. colors theory

Primary Colors

Orange represents energy, joy, excitement, enthusiasm, happiness, success, and creativity.

Teal represents calmness, wisdom, serenity, wholeness, creativity, femininity, emotional balance, spiritual grounding, friendship, joy, tranquility, patience, intuition, and loyalty.

Secondary Colors

Eggplant Purple represents spirituality, compassion, imagination, intuition, royalty, wisdom, nobility, and dignity. Beige represents neutral, calmness, relaxation, softness, elegance, quietness, and pleasantness. White represents goodness, innocence, purity, virginity, perfection, cleanliness, faith, and successful beginnings. Pine represents renewal, refreshing, regeneration, balance, growth, nature, stability, and harmony.

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