Recreation Trends National recreation trending data helps compare similarities and understand differences that are seen more locally. Currently, the top three sports by participation in the United States are basketball, golf, and tennis. Additionally, pickleball continues to be the fastest growing sport in America with a 311.5% increase over five years, and fitness trends continue to grow, with favorability shown for exercise that can be done in multiple environments including a virtual class setting. Swimming, which is deemed to be a lifetime activity, continues to show strong interest; all aquatic activities saw moderate increases in participation nationally. Additionally: • 2023 experienced the greatest number of active Americans in the last six years • Fitness sports continue to be the go-to means of exercise for Boomers, Gen X, and Millennials • National trends in fitness have grown with the most participation in walking for fitness, treadmill, free weights, running/jogging and yoga The following chart shows market potential data for NPD resident participation.
District residents are most likely to participate in Pilates, jogging/ running, and aerobics
Similar Provider Analysis To further illustrate recreational interest locally, the project team conducted research on other indoor recreation facilities in and around Naperville. Similar providers include public and private fitness facilities, other park districts and school districts, as well as nonprofit organizations. Fifty-one similar providers were researched to obtain information about the amenities and offerings they provide. Through this research, the following findings were determined: • Fitness facility similar providers are the largest category, offering a broad range of services and amenities • Racquet sports (e.g., pickleball and tennis) are growing in popularity, with many facilities providing lessons, leagues, and open play
• Indoor aquatic facility similar providers are less common, but highly valued, with lap pools, lessons, water aerobics, and rentals being the most common offerings • Gym, turf, and event space are often facilitated through partnerships with local school districts to meet the high demands of these types of amenities
• The proximity of similar providers to the center point of Naperville underscores the high demand for variety in recreation opportunities
4 Naperville Park District Indoor Recreation Space Needs Assessment Snapshot
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