Lyman Firm - January 2022

404-267-1986 www.LymanFirm.com

404-267-1986 www.LymanFirm.com 2860 Piedmont Rd Atlanta, GA 30335

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

2860 Piedmont Rd., Suite 275 Atlanta, GA 30305

INSIDE THIS ISSUE INSIDE

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My Life in the Courtroom, the Home, and the Racetrack Prepare for Winter

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3 Wild Divorce Settlements Ways to Invest in Yourself After Retirement Bistecca Alla Fiorentina The Most Iconic Super Bowl in NFL History The Case of the $54 Million Pants Deep-Fried New Year’s ‘Cookies’ Offshore Finance 101

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Let’s Retire These Health Myths

6 Retention Strategies That Actually Work

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The 5-Second Rule Will Make You Sick 3 Health Myths You Probably Believe Stop Losing Clients Today! 6 Ways to Rethink Your Retention Marketing

BOTTLEDWATER IS SAFER THAN TAP WATER

The official stance from the John Hopkins Arthritis Center states, “There is no evidence that cracking knuckles causes any damage such as arthritis in the joints.” Still, chronic knuckle- cracking can lead to reduced grip strength, so you might want to break the habit anyway. You’ve probably heard these myths for years, but just because something is common knowledge doesn’t mean it is true. With information so easily available, always take the time to research the facts, especially when it comes to your health. Provide your team with additional training on customer service. Important points to emphasize for retention (per Forbes magazine) include frequent and friendly customer communication, transparency, active listening, and the value of relationship-building. If you don’t have appropriate retention strategies in place, 2022 is the perfect time to make a change! Here are six ways to completely rethink your retention marketing that will save your team time and money. Reallocate your resources. Don’t just talk the retention talk — walk the walk! In order to truly change your company’s ways, you need to invest in retention and reallocate your resources. Create a fund for customer perks and gifts. Celebrating your clients allows you to give them attention when they might appreciate it most. If you know a customer who recently had a baby or is going through a difficult time, consider sending

We live in the golden age of information. The answers tomany of life’s questions are just an internet search away. Despite this readily available wisdom, we still have a bad habit of believing health-relatedmyths. Here are three popular health“facts” that are total works of fiction. Retention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95%.

Seeking out safer water alternatives increases the sales of bottled “spring water” each year. However, bottled water is more expensive, bad for the environment, and, as Dr. Morton Tavel of the Indiana University School of Medicine pointed out, over 50 percent of bottled water is just filtered tap water. The same effect can be achieved with a home filtration system. Of course, if the tap water in your area has been contaminated, bottled water is a safer alternative. However, in most circumstances, bottled water is no healthier than tap water.

THE 5-SECOND RULE KEEPS FOOD SAFE

Obviously germs and bacteria don’t really wait five seconds to pounce, but snatching your chip off the floor fast keeps most of the germs away, right? Not according to a 2006 study published by Dr. Paul Dawson. He found conclusive evidence that when food comes into contact with a contaminated surface, bacteria are transferred immediately. Even one second spent on tile, wood, or carpet is enough to infest your food with salmonella or another serious contaminant.

CRACKING YOUR KNUCKLES CAUSES ARTHRITIS

The connection between knuckle-cracking and arthritis came from studies where participants self-reported their habits. Modern medical research has shown these results to be false.

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