Even the best listings can stall. Days on Market climb, buyer interest wanes, and sellers grow frustrated. But a stagnant listing doesn’t have to signal defeat—it can be an opportunity to rethink, refresh, and relaunch with impact. Compass agents have a proven playbook that turns inertia into momentum, blending data, creativity, and market expertise.
footage, or a lifestyle video that highlights how buyers will live in the home, not just walk through it. Update the description using Compass AI to weave in fresh buyer-focused messaging, addressing past objections head-on. Finally, improve staging and curb appeal. Whether through Compass Concierge or cost-friendly updates like a new front door color or refreshed landscaping, these details reposition the home in buyers’ eyes.
Here’s how to transform a sluggish listing into a winning sale:
Step 1: Analyze and Refine
Step 3: Showcase Your Value
Start by diagnosing the problem. Use Compass Reverse Prospecting to connect with agents whose buyers passed on the property. Ask pointed questions—What feature turned them off? What upgrade under $5,000 would make the difference? Pair these insights with your Listing Insights dashboard to identify which cities and buyer pools are most engaged. From here, build nuanced buyer profiles that go deeper than demographics. Maybe it’s Empty Nesters looking to right-size, Tech-Savvy professionals relocating for more space, or First- Time Buyers finally leaving rentals. Once you know who your true audience is, you can tailor everything—from staging to marketing—to them.
Transparency builds trust. Create a data-driven seller report outlining your marketing efforts—social posts, mailers, open house traffic—and back them with metrics like impressions, engagement, and email opens. Sellers want to know their agent is actively moving the needle, and this report demonstrates both your diligence and your strategy.
Step 4: Relaunch with a Three-Phased Strategy
When it’s time to relist, lean on Compass’ 3-Phased Marketing Strategy:
• Private Exclusive: Reset DOM, quietly generate buzz, and gather targeted feedback through one-on-one showings • Coming Soon: Build momentum and SEO visibility while remaining the first point of contact for prospective buyers. • MLS Launch: Go live with refreshed visuals, copy, and pricing to maximize exposure.
Step 2: Reassess and Refresh
A listing refresh is about more than dropping the price. Start with a strategic CMA, considering adjustments that place the home in a new search bracket, or seller concessions like closing cost credits.
Use the Compass One timeline template to show sellers how you’re strategically building excitement every step of the way.
Next, elevate the visual story. Add twilight photos, drone
14 | INSiDER | The Secret Sauce
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