Step 5: Reach the Right Buyers
Now that you know your buyer profiles, it’s time to align your tactics accordingly. High-quality mailers often resonate with Empty Nesters, while digital campaigns on Google and social platforms capture tech-savvy relocators. For renters preparing to buy, rental-focused ads can target specific buildings or neighborhoods, and farm move-up campaigns appeal to nearby families needing more space. Once your campaigns are in motion, the key is to launch, measure, and refine. Track performance closely to see which tactics are generating the strongest engagement and be prepared to pivot. Staying nimble ensures your efforts remain focused on the highest-quality leads.
The Takeaway
A stagnant listing is never a dead end. By blending data insights, fresh storytelling, strategic relaunch tactics, and targeted outreach, Compass agents can reposition a property for success. The key isn’t just relisting—it’s relaunching with purpose.
Strategy in Action:
The Watson Rd. Approach A great example of this strategy in motion comes from the Steve Clark Team and their listing at 4242 Watson Rd. The property had been sitting on the market, so the team refined the buyer profile and identified a unique opportunity. By sending a targeted postcard to nearby homeowners—who owned similar style homes but on much smaller lots—they positioned the property as “the same style home on more land.” This approach spoke directly to the homeowners’ aspirations for added space and privacy, creating a powerful reason to consider making a move. The result was renewed interest in the listing and a stronger connection with a very specific pool of buyers. Revitalizing 3406 E 20th St When a listing seemed stuck, Eve Keller of the Gallery of Homes Team tapped into Compass tools to re-energize the market and reassure her sellers. She leveraged Compass Digital Ads and Video Marketing for fresh exposure, shared weekly Compass Insights to keep sellers engaged with clear data, and used a Comparative Market Analysis to set realistic expectations between North Brookside Park and Windsor Park. “Compass gave me the tools to prove—not just promise— that I was working hard for my sellers. By combining data- driven insights with dynamic marketing, I was able to keep them engaged and confident while positioning the home for success.” — Eve Keller
Scan here to access the Stagnant Listing Strategy Checklist.
The Secret Sauce | INSiDER | 15
Made with FlippingBook interactive PDF creator