Canfield Sales Tactics GEO

marketingis da gayidvebis modeli

sistemebis gamoyenebiT -

,,isaubreT klientis enaze ”

dRevandel dRes, klinikebis, centrebis, salonebis garkveuli nawili, klientebis mozidvisTvis, mimarTaven tradiciul marketings (flaerebi, broSurebi, specialuri SeTavazebis baraTebi, dagrovebis baraTebi, onlain fasdaklebis saitebi da a.S), marketings, veb gverds, satelevizio reklamebs da a.S. amasTanave, ZiriTad SemTxvevaSi, maTTvis sasicocxlod mniSvnelovania, rac SeiZleba dabali fasis SeTavazeba konkurentebTan SedarebiT. xSir SemTxvevaSi, yvela am centris qmedeba identuria da klientebisTvis gaugebaria konkretuli upiratesobebis gansazRvra. umetes SemTxvevaSi klientebi irCeven im centrs sadac miCveulebi arian, garkveul da Zalian cota SemTxvevaSi, irCeven ukeTesi servisis gaTvaliswinebiT, mokle vadiani perpeqtiviT ki keTilmowyobil centrebs, prestiJul adgilas. aqedan gamomdinare, centrebis ZiriTadi masis gaTvaliswinebiT, konkurentuli garemo faqtiurad ar arsebobs, im erTeuli klinikebis Tu centrebis garda, vinc saubroben ,,klientis enaze ” da moqmedeben Sesabamisad. saubaria im centrebsa Tu salonebze, visac gaazrebuli aqvs momxmareblis moTxovnebi, ician swori komunikaciis forma, xvdebian maT survilebs da a.S. isini mudmiv reJimSi uzrunvelyofen axali, Tanamedrove, gansxvavebuli da efeqturi qmedebebis ganxorcielebas, sxvebTan SedarebiT. msoflio statistikaze dayrdnobiT, saxis kanis gaaxalgazrdavebis, gasadavebis, wmendis da a.S kosmetologiuri procedurebi (aparaturuli Tu manualuri), moTxovnis mxriv pirvel adgilzea. saqarTvelos bazarze ki, aRniSnuli manipulaciebi arc Tu ise popularulia. faqtia, rom saxis kanze arsebuli sxvadasxva problemebi, qarTul mosaxleobaSi arsebobs da Tan sakmaod didi procentulobiT. moTxovnis ar arsebobis mizezi, martivi misaxvedria. es ganpirobebulia, centrebis ara saTanado marketinguli aqtivobiT, amasTanave centris menejerebs, ar esmiT Tu ramdenad mniSvnelovania ,,gayidvebis procesis ’’ gaazreba, marTva da monitoringi. martivi magaliTi, sxva proceduraze mosul klients (Tmis SeWra, manikur-pedikuri, epilacia Tu sxva) ar aqvs saSualeba Sesabamisad gaecnos im kosmetologiur procedurebs, rac mas aucileblad sWirdeba. saxis kanze arsebuli defeqtebi, efeqturi vizualizaciis gareSe ver aRiqmeba, potenciuri klientebis mier. amasTan erTad, kosmetologebsa da centris menejerebs ar gaaCniaT Sesabamisi unarCvevebi, rom daiTanxmon pacientebi, mocemul proceduraze.

umetes SemTxvevaSi maTi qmedeba ara efeqturia, vinaidan umetesobas ar hyavs Sesabamisi marketinguli Stati, xolo kosmetologebs ar gaaCniaT Sesabamisi menejeruli Tvisebebi,

Tbilisi, boWormis q. 50-18, 21-e sarTuli / 2 47 11 14 /

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