Speakeasy Marketing June 2018

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THE DEATH OF FREE CONSULTATIONS?

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ARE BUSINESS CARDS STILL RELEVANT?

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ARE FRONT COMPANIES STILL BUSINESSES? YOUR CHEAT SHEET FOR MORE REVIEWS? 10-MINUTES TO A HIGHER AVVO SCORE?

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10-MINUTES TO A HIGHER AVVO SCORE? Today, we have a quick story about how one attorney improved his Avvo rating with a simple 10-minute phone call. This is something that I’ve heard many times now because it happens to quite a few attorneys. Apparently, this attorney’s Avvo profile wasn’t quite as high as he knew it could be. (I believe his score was 8.1.) So he called Avvo to find out why it wasn’t as high as he thought it should be. After all, he had already uploaded a mountain of content, so he wanted to make sure he got proper credit for it. Here’s the story:

YOUR CHEAT SHEET FOR MORE REVIEWS? Over the last few years, I’ve shared many different strategies and techniques you can follow to get more reviews. But I’m often asked which of them is the most powerful. So a while back, I put together a PDF that outlines the most potent method I know — and shows you how to implement it in two simple steps.

If you need more client reviews right now, then this single-page cheat sheet will do the trick. I highly recommend printing it out and handing it to your admin staff so they can work through it over an afternoon or two. It will make it easy for them to gather more — and higher-quality — reviews, and the influx of those new reviews will, in turn, help you attract more high-quality clients.

What happened next was amazing:

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