A new era in hospitality
Guests are seeking wellness-focused destinations. Globally, guests are seeking a break from digital overload and gravitating toward mindful experiences wellness practices. Increasingly, travelers are prioritizing activities and amenities that support healthy aging and overall vitality. Sauna use has been linked to a reduction in the risk of fatal cardiovascular disease, coronary artery disease, and overall mortality rates. The wellness trend is not limited to luxury resorts; it’s influencing mainstream hospitality. Many brands are capitalizing on this through wellness initiatives and specific properties targeted to wellness minded Millennial/Gen Z travelers.
of travelers are more likely to book a hotel if it o ers wellness services, according to a recent survey. 70%
61% 70%
of Gen Z and Millennial travelers say they prioritize wellness- focused trips, and about 60% actively seek hotels with spa or wellness services when booking.
of hotel guests say they try to keep up exercise and self-care during travel, showing that today’s travelers overwhelmingly want to maintain healthy habits on the road.
05
Made with FlippingBook flipbook maker