New Research Shows Gen Z Lack Recycling Confidence New data from DS Smith has revealed that a gen- erational gap in recycling is emerging in the UK – with older people more confident than the younger generations when it comes to understanding what and how to recycle. Whilst Gen Z are often considered to be the most environmentally conscious, of all age groups sur- veyed, they have the least confidence when it comes to recycling. The survey showed that they are less confident on what packaging can be recycled (66 percent) than people more than the age of 55 (81 percent), and twice as likely not to know where to find advice on recycling (11 percent), compared to just four percent for people more than 55. Two thirds of Gen Z respondents (67 percent) blame barriers to recycling in the UK, compared to 41 percent for those more than 55, suggesting that changes to the UK recycling infrastructure may be needed to improve recycling among the younger generation. They cite confusion over what recycla- ble items go into which bins (20 percent) and not enough recycling bins from local authorities (16 percent) as issues.
Innovation Award (Cont’d from Page 3)
on the front and back surfaces of film. They’re not interference patterns, like in holograms, but signal interference, as in moiré.” If the technology behind Fathom is relatively complex, for end users adding special effects it is remarkably straightforward. Designers simply drop files into Fathom Designer, a free online tool, where they assign motion and depth effects which can be previewed and shared with other stakeholders. “Large multinational consumer product groups of- ten don’t want to get into new things because the qualification process for a new material can take months, even years,” according to Fathom Optics. “But because our technology uses the same sub- strates, inks and flexo presses, no qualification pro- cess is required, and they can get to market faster. And, as we’re not adding a dissimilar material, like a lenticular lens or a hologram, there’s a sustainability advantage because recycling or reuse is easier. All these factors add a whole new level of acceptance.” With Fathom Effects technology now onboard- ed at more than 40 production sites, and strong interest from brands both large and small, 3D ef- fects will be coming to more and more supermarket aisles before long.
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