A Leader in Luxury.
COMPARABLES 4 – 5
EVERY STORY NEEDS AN AUDIENCE 6 – 13
MY EXPERIENCE, YOUR ADVANTAGE 14 – 27
THE LEADER IN LUXURY 28 – 37
EXPECT MORE 38 – 46
406 CHRUCH ROAD / 420 CHURCH ROAD
LOT COMPS
ADDRESS
TOWNSHIP
LOT SIZE
CLOSING PRICE/DATE
649 Dodds Lane
Gladwyne
2.40
$2,279,113
01/19/24
Campwoods Cirle
Villanova
1.65
$1,275,000
10/19/23
1014 Signal Hill Lane
Berwyn
1.40
$1,225,000
08/15/23
909 Wootton Road
Bryn Mawr
0.90
$1,200,000
PENDING
1499 Monk Road
Gladwyne
1.10
$1,135,000
03/30/22
109 Wheeler Lane
Villanova
1.10
$1,134,000
03/05/20
115 Knightsbridge Road
Wynewood
1.04
$1,025,000
11/27/23
500 S Waterloo Road, Lot 3
Devon
2.00
$1,025,000
11/20/20
28 Ivy Lane
Villanova
0.62
$975,000
06/02/22
1627 Lafayette Road
Gladwyne
1.74
$917,000
12/28/20
STONY KNOLL (3 LOTS)
319 Stoney Knoll Lane
Berwyn
2.00 ACRES
$1,405,000 ACTIVE
314 Stoney Knoll Lane
Berwyn
2.30 ACRES
$1,350,000 ACTIVE
310 Stoney Knoll Lane
Berwyn
2.67 ACRES
$1,245,000 ACTIVE
every story needs an audience
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MARKETING & DESIGN
SERVICES
Luxury Strategy Design Art Direction Copywriting Property Branding Project Management Media Planning Digital Strategy Creative Production Social Media Target & Market Analysis
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ADVERTISING
Our advertising tactics effectively reach key luxury sectors and audiences through targeted editorial, digital, and experiential campaigns.
Regional and national opportunities, including but not limited to
• • • • •
Philadelphia Inquirer
Philadelphia Business Journal
Philadelphia Style Wall Street Journal Hamptons Magazine
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SOCIAL MEDIA
Led by a dedicated, in-house social team, Compass engages qualified audiences every day across five dynamic platforms with editorial content that make luxury listings the star.
250M+
307M+
150B+
Annual website and social media impressions
Annual unique international users on Properstar syndicate network
2022 PR Impressions
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my experience , your advantage
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200+ Properties represented in the last 2 years
35+ Years of industry experience
ACCOMPLISHMENTS
Representing clients from Philadelphia’s historic neighborhoods to the estates of the Main Line and beyond, Lavinia has garnered a distinguished track record of success.
LAVINIA SMERCONISH
Lavinia Smerconish grew up and has raised her children on the Main Line. She has a deep appreciation for the area’s architecture, history, and beauty. Lavinia has been committed to helping her clients buy and sell homes and properties along the expanded Main Line, Chester County and Center City Philadelphia for more than 35 years. Most important is Lavinia’s impeccable reputation! Her peerless results are recognized by all who know her or know of her. She always puts her client’s best interest first. No one is more connected in the local Real Estate market. She always has a pulse on the market. She knows who the buyers are, what features they are looking for and uses every encounter to match them with one of her exceptional listings.
Lavinia goes above and beyond the expected. There are a lot of agents who have been in the business for many years but it is the large number of transactions she has completed and the challenges and unique circumstances she overcomes with each of them that has shaped her into who she is today. Her experience truly is your advantage. For Lavinia, every listing is a unique opportunity to create a one-of-a-kind marketing strategy that optimizes the features and assets of your property. She uses enticing photography and well positioned advertising that bring in highly qualified buyers. Above all, her commitment to selling your home at the best possible price is her top priority.
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comparable homes properties for your review
841 MERION SQUARE, GLADWYNE
100 MAPLE HILL ROAD, GLADWYNE
DARBY PAOLI ROAD, VILLANOVA
Not included in sale
720 N SPRING MILL ROAD, VILLANOVA
one estate , several opportunities
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BUYING OPTIONS
1
2
ONE BUYER Local, Regional, International
MULTIPLE BUYERS End user, developer
3/27/24, 12:45 PM
Matrix
Click any parcel for parcel details.
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130 ft
49 ft
3/27/24, 12:42 PM
Matrix
214 ft
74 ft
Click any parcel for parcel details.
2
78 ft
69212 sqft
246 ft
233 ft
56 ft
125 2ft46 ft
233 ft
144 ft
30 f22t 66 77 ff tt
1 91 ft
81 ft 213 ft
91 ft
237 ft
61 ft
151 ft
132 ft 67 ft
510 ft
1
361 ft
261 ft
139 ft 34 25 ff tt
870 ft
301 ft
Map data ©2024 50 ft
Report a map error
126 ft
9817ftft 42 ft
https://matrix.brightmls.com/Matrix/Public/InteractiveMapPopup.aspx?RecordID=2037043&TableID=50&L=1
1/2
1099564 sqft
714 ft
418 ft
526 ft
383 ft
the leader in luxury
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COMPASS LUXURY OFFERINGS
A summary of the integrated offerings, exclusive to the luxury listings, includes but is not limited to:
Compass agents have access to an extensive suite of integrated offerings. Geared toward creating a competitive advantage for luxury properties in the marketplace, key tools include bespoke property branding, unique advertising opportunities, wealth mapping technology, and a curated network of notable contacts.
• Bi-Annual Luxury Market Reports • Individualized Property Branding • Elevated Marketing Materials • Specialized Advertising Opportunities • Strategic Media Outreach • Proprietary Wealth Mapping Technology • Curated Network Of Industry Leaders • Promotion Through Notable Social Media Channels • Partnerships With Aligned Luxury Brands
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MARKETING YOUR LISTING WITH COMPASS CURATED
Compass Curated is an extensive communication tool aimed at amplifying the presentation of luxury properties. Through a hand-crafted newsletter, Compass Curated, and a specialized periodical, Curated Magazine, luxury listings from across the country are sent to a growing network of top Compass agents, selected external agents with luxury experience, and high-profile clientele .
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CURATED NEWSLETTER
Distributed monthly, Compass Curated, features digital collections of Compass’ luxury listings, delineated by region, with the potential to reach upwards of 86 million consumers. To accomplish this level of exposure, all Compass agents across the nation are able to share those properties within the collections directly with their clientele and spheres of influence.
CURATED MAGAZINE
Since the Fall of 2020, Curated Magazine has featured luxury properties from across the nation that are included under the Compass umbrella. A bi-annual periodical, Curated Magazine reaches an elite international audience of over 100,000 luxury consumers and qualified buyers.
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THE REACH OF COMPASS LUXURY
$5M–$2B
Alongside widespread Compass Curated outreach, Compass agents have exclusive access to strategic, direct outreach to the most qualified luxury prospects. By utilizing our proprietary wealth-mapping technology, Compass is able to provide a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations.
Total net-worth valuation range accessible through proprietary wealth-mapping platform across 182 countries
29M+
Annual Impressions Captured On Compass Social Media Channels
82M+
Potential Consumers Reached With Compass Curated Tools
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WEALTH MAPPING
Proprietary wealth-mapping technology provides a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
157K+
29K+
193+
Total dossier on individuals with $5M-$29M Net Worth
Total Dossiers on Individuals with $30M+ Net Worth
Total Countries Represented
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Analysis of information from wealth-mapping technology powers our ability to develop data-driven buyer profiles to which property sales and marketing efforts are tailored for maximum return and efficiency.
expect more
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COAST TO COAST
Founded in 2012, Compass pairs best-in-class agents with cutting-edge technology and unparalleled marketing, and has become the country’s largest independent brokerage in six years. This innovative approach has secured $1.5 billion in capital from some of the world’s most prominent investors, including SoftBank, Fidelity, and Ken Chenault, CEO of American Express, allowing for the development of transformative tools and recruitment of top talent across every discipline to build a once-in-a-generation company.
#1
300+
$230B
Residential Brokerage in the Nation by Sales Volume
2022 Gross Transaction Volume
Offices Nationwide
#1
28,000+
1
Independent Brokerage in the US
Transaction every 5 minutes
Agents
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THINKING GLOBALLY
Through leading technology and razor-sharp marketing, Compass listings are positioned for maximum exposure on the international marketplace.
165M+
60+
100+
Annual international buyers reached
International portals your home syndicates to
Countries your home syndicates to
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Lavinia Smerconish laviniasmerconish.com lavinia@laviniasmerconish.com M 610.547.6637
385 W Lancaster Avenue, Suite 103 Haverford, PA 19041 O 610.615.5400
Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to Compass RE is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage. Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions.
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