Table of Content s
Shopping Centre Facts
7 9
Hillside Site Plan Current Retailers
11
About Us
13 17 19 25 27
Market Highlights
Trade Area
Average Household Income
Regional Competition
Customer Highlights
31
3
Shopping Cent re Fac t s
Shopping Cent re Fact s
55% of cur rent shoppers wi thin 5 minutes of Hi l l s ide Cent re
• Camosun College, a block from Hillside, has over 18,000 students and over 900 faculty 1 • University of Victoria, less than 3 kms away, has over 22,000 students 1 • Affluent private school St. Michael’s University School (K-12), less than 2 kms away, has over 980 students 2 • The Royal Jubilee Hospital with more than 3,500 full time staff members is less than 2 kms from Hillside • Over 28 middle/elementary schools less than 5 km of Hillside Centre Stat i s t ics Total GLA 589,183 Total CRU 170,589 Major Tenant s Walmart 148,803 Canadian Tire 147,025 Thrifty Foods 31,684 Marshalls 29,163 SportChek/Atmosphere 27,477 Bolen Books 17,440 Shoppers Drug Mart 17,002 Dollarama 14,814 Leas ing Contact Info: Retail Leasing 1-888-661-5001 BentallGreenOak (Canada) LP, Brokerage 1055 Dunsmuir Street, Suite 1800 Vancouver, BC V7X 1B1 T. 604-661-5000
1644 Hillside Avenue Victoria, BC V8T 2C5 T: 250-595-7154 www.hillsidecentre.com Hours of Operat ion* Mon, Tues, Wed & Sat 10am - 6pm Thu & Fri 10am - 8pm Sun 11 am - 5pm Primary Shopper Females between the ages of 24-45 2021 Area Demographic (3km/13 minute drive) Total Population 179,490 Total Households 81,798 Average Household Income $99,618
# of Stores/Services # of Parking Stalls
103
1,803
7
*Anchor tenants operate extended hours. 1 City of Victoria, 2016. 2 St. Michaels University School, 2016.
Hillside Centre Victoria, BC
Hillside Site Plan
May 2021
Level 2
01
148,803 SF
Transit Bay at Hillside
107
108 108A
115
201
110
3A
Paris Jewellers Available Bell 1,238 SF 1,130 SF 865 SF
B.C.A.A.
Available
Available 3,799 SF
450 SF 114 Kernel’s
112
3,595 SF
Elev Mach Rm
630 SF
1,187 SF
Security Office
Kurves Brow Bar
Sutubra Naturals & Organics
K6
4
120 SF
Rickis
3,011 SF
106
106A
Global Village
Mobile Klinik
201
5
Exit Stairs/Freight Elev
1,108 SF 1,100 SF
29,163 SF
116
Boathouse
Admin Office
745 SF
59
3,654 SF
Spr Rm
Cleo
Loading
Scotiabank
Elec Rm
2,709 SF
Edgeware Road
6
Claires 1,761 SF
58
6,098 SF
Elec Rm
K5
14,814 SF
7
Bellissima 2,034 SF
Tip Top Tailors
BC Lotto 100 SF
118
2,926 SF
57
Storage Units 300 - 310
Available 1,765 SF
Elec Rm
Northern Reflections
8
2,069 SF
Below the Belt
Elec Rm
122
56
Elec Rm
K3
126
Cali Nails
Bentley 1,322 SF
2,966 SF
Mech Rm
937 SF
9
Mobilinq 151 SF
02
15
13
12
52
Warehouse One
55
124
77
82
78
Out of Bounds 1,590 SF
Ronsons
Carter’s | OshKosh B’gosh
3,134 SF
The Source
The Shoe Company
Hallmark
Hillside Dental
Guest Services
941 SF
Level 2
Available
2,345 SF Available
54 Just Cozy 1,143 SF
20
10A
Cinnzeo 689 SF
4,173 SF
5,318 SF
3,980 SF
2,812 SF 2,672 SF
124A
Available
3,622 SF
11B
K2
17,002 SF
53
Telus 999 SF
80
700 SF Available
10B
Purdy’s
Michael Hill
53A
2,367 SF Storage 311 SF
Virgin Mobile 143 SF
845 SF
333 SF 715 SF
824 SF
Wrapprz
Wirelesswave
200
Ramp Up
Ramp Up
Fido 151 SF
147,025 SF
K1
45
Ann-Louise
24
47
49
83
84
85
86/89
1,000 SF
35
Pearle Vision
03
46
Soft Moc New Look Optical 2,616 SF 1,905 SF
Lizzy Lee & Me
Bali Kiss Suzanne’s
Tommy Guns
Caposhie
2,048 SF
805 SF
46A
Elec Rm
2,522 SF 2,403 SF 2,098 SF
8,531 SF
1,664 SF
Hiro Sushi
805 SF
25
98
31,684 SF
Hearing Life
97A Local Pizza
Qoola Yogurt
96
611 SF
98B
Storage
26
Available 595 SF
851 SF 626 SF 360 SF
1,228 SF Available
Elec Rm
Roof
BC Lotto
Staff Room and Bike Storage
FC6
FC7
FC10 FC9 FC8
18,946 SF
FC11
FOOD COURT FC1
111
Tim Hortons
859 SF
FC4
FC3 FC4 FC6 FC7 FC8 FC9
Kung Pao Wok 384 SF
Elec Rm
FC12
Opa! Souvlaki
388 SF
Saigon Charbroil 390 SF
Elec Rm
FC3
Taco Time A & W NY Fries
378 SF 379 SF 269 SF 255 SF 400 SF 402 SF
29
87
Loading
FC13
Mch/Spr Rm
CIBC
FC10 Noodle Fans FC11 Subway FC12 Edo Japan FC13 Thai Go
17,440 SF
FC14
6,960 SF
FC1
400 SF FC14 Johnny Rockets 400 SF FC25 Le Tea 226 SF FC27 Booster Juice 239 SF
FC18
Up
Starbucks 1,000 SF
Level 1
8,405 SF
This site plan is presented solely for the purpose of identifying the approximate location of the buildings as presently contemplated by the owner/landlord. Building dimensions, access and parking areas, existing tenant locations and identities are approximate and subject to change at the owner’s discretion from time to time without notice. The information provided herein should be otherwise verified and is not intended to be relied upon in the form presented. Hillside Avenue
9
N. DAIRY ROAD
LEGEND
OPENING SOON * OPENING SOON
WASHROOMS
2ND FLOOR
FAMILY WASHROOMS
ELEVATOR
C
1
2
3 4
ESCALATOR
8
K-6
GUEST SERVICES
1
2
3
4
9
ADMIN OFFICE
TRANSIT PICK-UP
1
7
D
2
OPENING SOON
6
2
3
8
B
H
5
3
4
5
6
7
1
2
3
4
1 2
1
2
3
1
4
3
5
G
F
E
2
9
8
2
2ND FLOOR
3
A
7
3
FOOD COURT
5
RAMP TO ROOFTOP PARKING. Access to Marshalls, Sport Chek & Main Centre.
1
BC LIQUOR STORE
6
4
HILLSIDE AVENUE
Cur rent Retai lers
Department Stores Canadian Tire Dollarama * Marshalls
Men’s Apparel B6 Below the Belt B7 Boathouse Marshalls Tip Top Tailors B6 Warehouse One Unisex B6 Below the Belt B7 Boathouse Marshalls B6 Warehouse One Athletic Apparel & Sporting Goods Canadian Tire D3 Out of Bounds * SportChek/ Atmosphere B7
Footwear B7 Boathouse Marshalls
Cellular & Electronics C2 Bell B1 EB Games K1 Fido G2 Freedom Mobile H1 Mobile Klinik K3 Mobilinq A3 Rogers Plus B2 TBooth Wireless B3 Telus B3 The Source K2 Virgin Mobile H6 WIRELESSWAVE H5 Wrapprz Leisure & Entertainment H7 BC Shaver & Hobbies Bolen Books B1 EB Games D3 Out of Bounds *
Books, Cards & Gifts Bolen Books H1 Global Village B3 Hallmark D3 Out of Bounds * G3 Showcase B2 Spencer’s Beauty & Hair Care B1 Bella Moda Hair Salon G1 Body Shop D2 Cali Nails G2 Chatters Salon GNC G3 Jelessi Kurves Brow Bar E1 Lizzy Lee & Me B4 Nails Forever Shoppers Drug Mart C3 Sutubra Naturals & Organics G5 Tommy Gun’s Original Barbershop G2 K6
Optical & Vision Care F1 New Look Eyewear A3 Pearle Vision & Optometry Clinic Health Services A2 Hearing Life B2 Hillside Dental Clinic Pharmacy – Shoppers Drug Mart
Travel
Specialty Coffee & Tea F5 Le Tea H9 Murchie’s Tea & Coffee F4 Starbucks F6 Tim Hortons Specialty Food
C4 BCAA H3 Bentley Food Court F8 A & W
H3 Ronsons F1 SoftMoc
Shoppers Drug Mart Walmart *
SportChek/
Atmosphere H6 The Shoe Company G3 Walk in Comfort Housewares, Home Furnishings & Décor G2 House of Knives G3 QE Home Jewellery & Accessories G4 Ann-Louise Jewellers H3 Bentley B6 Claire’s B5 Michael Hill C1 Paris Jewellers
F5 Booster Juice F3 Edo Japan
Grocery Store
Thrifty Foods
G5 Hiro Sushi Xpress F4 Johnny Rockets F7 Kung Pao Wok F5 Le Tea
B5 Cinnzeo C4 Kernels H4 Purdys Chocolatier F2 Qoola Banks & Financial
Women’s Apparel E2 Bali Kiss H2 Bellissima B6 Below the Belt
General Services C4 BCAA E3 BC Liquor Store F2 BC Lotto
F2 Local Pizza * F9 New York Fries F9 Noodle Fans
B7 Boathouse G1 Caposhie H2 Cleo H3 Just Cozy Marshalls H3 Northern Reflections
K5 BC Lotto Kiosk H8 Guest Services A2 Hillside Shoe Clinic A2 Mary’s Tailoring Post Office –
F7 OPA! Of Greece F8 Saigon Char-Broil
C4 BCAA A1 CIBC D1 Scotiabank
F4 Starbucks F3 Subway F8 Taco Time F3 ThaiGo F6 Tim Hortons
Children’s Apparel H5 Carter’s|OshKosh B’gosh H3 Just Cozy Marshalls
Shoppers Drug Mart
B7 Ricki’s E2 Suzanne’s B6 Warehouse One
GetintheLoop Member OPENING SOON
*
09/21
11
About Us
Hillside opened its doors in 1962. Hillside is a regional shopping centre located at the corner of Hillside Avenue and Shelbourne Street, in beautiful Victoria, British Columbia. The centre serves a range of vibrant communities including the City of Victoria, and the very affluent communities of Oak Bay and Saanich. With over 100 stores and services, totalling 589,183square feet GLA in size and estimated annual pedestrian traffic of over 5 million visitors, Hillside Centre achieves average mall sales of $535 per square foot. The Centre has a broad and diverse tenant mix which is anchored by Marshalls, Shoppers Drug Mart, Canadian Tire, SportChek/Atmosphere, Thrifty Foods and Bolen Books in 17,000 square feet.
A newly expanded food court offers a comfortable and open format featuring 15 food court vendors. Average food court sales amount to $1,675 per square foot.
13
Market Highl ight s
Housing Market The average single family residential dwelling value in Victoria is $1.16M. The average price of resale homes in Victoria increased by 22% from 2020. The median price of a home increased by $78,567 to $978,000. Greater Victoria average rental rate is $1,695 monthly. Victoria ranks 4th out of the top 10 cities in Canada. Still well below Metro Vancouver levels. 39% of Victorian’s own their own homes. Higher Disposable Income Average household income in Victoria, BC exceeds $99,618. Hillside’s primary trade area household income is $103,198. Highly Educated Over 70% of Victoria residents have completed post-secondary education (college or university) higher than the provincial and national average. Population Characteristics 25% of our Primary Trade Area (0-6 km) is female between the ages of 35-54 years.
17
Trade Area
251,525
2019
352,091
256,334
2021
359,097
269,087
2026
377,748
0
100,000
200,000
300,000
400,000
Primary Trade Area 0-10 km
Secondary Trade Area 0-25 km
19
21
23
Household Income by Pos tal FSA
Hi l l s i de Cen t re
25
Regional Compet i t ion
Broadmead Village
Costco
University Heights Shopping Centre
Millstream Village
Uptown Shopping Centre
Tillicum Mall
Mayfair Shopping Centre
Real Canadian Superstore
27
Greater Vic tor ia Populat ion 2020 - 408,883
156,148 pop.
71,410 pop.
17,655 pop.
18,094 pop.
148,577 pop.
29
Source: www.crd.bc.ca
Cus tomer Highl ight s
Cur rent Audience Prof i le • 51% of our Primary Trade Area is female with the highest majority 37% between the ages of 15 - 44 years. • 49% have children under 18 • 51% are Married/Common Law • 59% of customers own their own home • 74% drive, 25% take public transit and 1% ride bikes • 46% live within 13 minutes of Hillside with an average household income of $94,530 • Lead busy, hectic lives and feel pulled in different directions; appreciate convenience, ‘one-stop shopping’ and good value. Shopping Pat terns • Top 3 reasons customers cite for shopping Hillside: ‘Store Selection*’ – 67%, ‘Good Parking’ – 55% and ‘Ease of Accessibility’ – 47%. Other reasons that rate high included: ‘Food Court’ – 37% and ‘Family Friendly Atmosphere’ – 26% (Currently store selection includes services ranging from postal, pharmacy and grocery to wireless providers and an amazing book store – Bolen Books.) • 55% shop Hillside for all the stores • 87% have shopped Hillside for over 5 years • 45% shop evenings (likely working Moms and full time students) • 31% visit Hillside once or more per week • 70% spend between 30 minutes – 2 hours in the shopping centre and 38% spend between 30 minutes – 1 hour • 83% spend between $25 - $100 per visit • 87% of respondents made a purchase on their last visit to Hillside • $58.70 average amount spent per visit
31
Retail Leasing • 1 - 888 - 661 - 5001 BentallGreenOak (Canada) LP, Brokerage 1055 Dunsmuir Street, Suite 1800 • Vancouver, BC V7X 1B1
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