Hillside Leasing Book - September 2021

Cus tomer Highl ight s

Cur rent Audience Prof i le • 51% of our Primary Trade Area is female with the highest majority 37% between the ages of 15 - 44 years. • 49% have children under 18 • 51% are Married/Common Law • 59% of customers own their own home • 74% drive, 25% take public transit and 1% ride bikes • 46% live within 13 minutes of Hillside with an average household income of $94,530 • Lead busy, hectic lives and feel pulled in different directions; appreciate convenience, ‘one-stop shopping’ and good value. Shopping Pat terns • Top 3 reasons customers cite for shopping Hillside: ‘Store Selection*’ – 67%, ‘Good Parking’ – 55% and ‘Ease of Accessibility’ – 47%. Other reasons that rate high included: ‘Food Court’ – 37% and ‘Family Friendly Atmosphere’ – 26% (Currently store selection includes services ranging from postal, pharmacy and grocery to wireless providers and an amazing book store – Bolen Books.) • 55% shop Hillside for all the stores • 87% have shopped Hillside for over 5 years • 45% shop evenings (likely working Moms and full time students) • 31% visit Hillside once or more per week • 70% spend between 30 minutes – 2 hours in the shopping centre and 38% spend between 30 minutes – 1 hour • 83% spend between $25 - $100 per visit • 87% of respondents made a purchase on their last visit to Hillside • $58.70 average amount spent per visit

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