STARTING WITH WHY Working Through the Golden Circle
Finding your why and holding on to it brings you greater fulfillment in everything you do. Instead of starting with what or how , start with why . It may be the most difficult question to answer, but from it you will proceed through life with purpose. You’ll know why you’re doing what you do and how you’re going to do it. Sinek says that instead of thinking from the outer circle in, think from the inner circle out. “When we communicate from the inside out, we’re talking directly to the part of the brain that controls behavior, and we allow people to rationalize it with the tangible things we say and do.”
When someone gets up and starts their morning routine, they know the purpose of what they’re doing. They know why they are doing this — to stay physically fit or to wake themselves up — and they don’t question the reason behind their actions. They know why they’re doing what they’re doing. There are many companies that can learn from this. Simon Sinek, founder of Sinek Partners and a professor at Columbia University, has what he calls the Golden Circle. The Golden Circle talks about the why (the inner circle), how (the middle circle), and what (the outer circle), which describes why some particular organizations inspire and others don’t. “Every single person, every single organization on the planet, knows what they do,” Sinek explains. “Some know how they do it ... but very few people or organizations know why they do what they do.” Certainly, what and how are the clearest of the three, but why is the most crucial. Knowing the reason behind your actions can inspire you — it’s a driving force. “Why do you get up in the morning?” Sinek asks. The reason why pushes people into action, or as Sinek says, “It’s inspiring.” Finding the purpose in an action, gesture, or even a purchase makes a person feel like they’re driven.
Beans & Greens Rigatoni
Have a Laugh
Inspired by Bon Appétit Magazine
Ingredients • 12 ounces rigatoni pasta • 1 bunch Tuscan kale, rinsed • 1 15-ounce can cannellini (white kidney) beans • 2 tablespoons extra- virgin olive oil, divided
• 1/2 teaspoon crushed red pepper flakes • Juice of 1 lemon • Salt, for pasta water and to taste • 2 ounces fresh grated Parmigiano-Reggiano (optional)
Directions 1. In a large stock pot, boil 6 quarts of liberally salted water. On another burner, heat a large skillet to medium-low. 2. Add pasta to boiling water and cook for 3 minutes less than the package recommends. 3. While pasta is cooking, add beans, red pepper, and 1 tablespoon of oil to skillet. Cook until lightly browned, about 5 minutes. 4. Add cooked pasta, kale, and 1 cup pasta water to skillet. Toss vigorously as kale cooks, about 4 minutes. 5. Transfer to bowls, top with a squeeze of lemon, sprinkle with cheese or salt, and serve.
Why couldn’t the bicycle stand up by itself? It was too tired.
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