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Harvest | Sales Academy
1. Strategic Sales and Planning
Creating your Sales Strategy Moving from a strategic ambition to an integrated selling plan takes an optimal infrastructure and the right capabilities. A good sales function isn’t just about numbers and there’s often a gap between a company’s strategic objectives and the way a sales team actually functions. Creating a cohesive plan for profitable sales in line with business strategy requires a team to think and act better. Extraordinary results can be realised with the right investment. Harvest’s research over 40 years, highlights the 5 elements that combined will deliver a sustainable and successful sales plan.
Audience Commercial / Sales Directors and their teams. Duration
This is tailored design, and our programme can run over 3 to 6 days depending on whether all or some aspects of strategic sales planning are required. By investing with Harvest, you and your team will clarify and synchronise your priorities like never before to achieve quantifiable results.
This programme is for sales leaders and their teams to: • Set a new direction and standard in aligning a sales function with business strategy. • Develop a deeper alignment between strategy, process, systems, and capabilities. • Create a multi-year planning framework for the team to engage with and follow. • Gain a better understanding of your market and key customers.
Strategic vision and prioritisation
Visioning exercise on future states ‘As Is’ state review - what is our current position? • Strategic sales canvas - mapping channels, markets, and customer segments • Market penetration - current market(s)
‘To Be’ state creation •
Market growth options
• Product / market fit – key criteria for growth • Strategic customer segments for acquisition • Prioritising and aligning your options and approach
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