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Harvest | Sales Academy
Account Goals and Plans Define clear outcomes for each key account and SMART Goals for: • Revenue growth, customer satisfaction, and strategic relationship metrics • Learn how to discover and establish what the customer values most • Learn to build mutually beneficial joint business plans • Define and develop objectives, strategies and activities • Tailor plans to align with customer priorities • Develop an implementation plan – “Strategy Into Action”
Customer Relationships •
Assess and strengthen where you are with your customer – transactional to trusted advisor • Stakeholder engagement for relationship scale – following on from stakeholder map • Cadence for contacts, meetings and follow-ups
As a result of learning, participants will • Understand a framework to develop world class account plans • Using A.I. – work through a highly customised case study to develop an account plan for immediate application • Learn how customer understanding, and analysis can establish customer centric account plans • Road test how to pivot, strengthen and broaden customer relationships for sustainable profitable revenue • Finalise a 100-day project plan for next steps
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