MEDCOC BR May 2024 FINAL

About the Rogue Valley The Rogue Valley is a sun-drenched, fertile playground for outdoor adventures, fine dining, world-renowned theater and music, and more. Comprised of three distinct valleys with progressively warmer micro-climates, the region successfully grows both cool- and warm-climate varieties so you can enjoy Rogue Valley wine with everything. Diverse. Unlimited. Inviting. The Rogue Valley invites you to enjoy the region’s wine with everything – from theater, art, and music to world class rafting, fishing, hiking, biking, and skiing. Looking for a more low-key getaway? That’s an option too, with walking paths and trails that end in wide-open spaces and awe- inspiring mountaintop views. With more than 70 grape varieties planted and as many producers to choose from, there’s a wine for every taste and experience in Oregon’s Rogue Valley Wine Country. About 75 miles from the Oregon coast and 50 miles from Crater Lake, Oregon’s only national park, the Rogue Valley is defined by the wild and scenic Rogue River and its tributaries: the Applegate, Bear Creek, and Illinois Rivers, and the confluence of the Cascade, Siskiyou, and Coastal mountain ranges. These moderating influences result in drastic diurnal shifts, with nighttime lows dropping up to 70°F, preserving the grape’s acid balance and slowing the ripening season for greater flavor development. What results in world-class wines of distinct quality, depth and balance. Rogue Valley is also home to Oregon’s first official winery founded by Peter Britt in 1873. Britt was an early gold rush settler to the region who began growing grapes as early 1852, before opening the doors to his Valley View Winery. While the exact location of the original winery is unknown, it is believed to have been in Jacksonville, home to the Northwest’s first summer outdoor music festival – Britt Music & Arts Festival – which honors its wine pioneer namesake and attracts world renowned musicians each June to September.

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July 2024 | The Business Review

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