PROVIDING NETWORK OPPORTUNITIES
State of the Tourism Industry: How Travel Medford is Strengthening Economic Impact in the Rogue Valley Sponsored By: Travel Medford F or nearly 50 years, Travel Medford has inspired travelers and welcomed visitors to discover the beauty, adventure and unique experiences Medford
and the Rogue Valley have to offer. As a division within The Chamber, Travel Medford is the largest Destination Management Organization (DMO) in Southern Oregon and elevates the region and its partners by promoting Medford and the Rogue Valley as a premier destination on the West Coast. Travel Medford uses key vehicles of destination marketing, event promotion and sports tourism to bring visitors to the Rogue Valley, which helped generate 5,700 jobs and $728 million in direct travel spending in Jackson County last year. Travel Medford will share updates on tourism development, promotional and engagement programs that drive customers to local businesses and offer a glimpse into trends that will lead to continuous growth of one of the Rogue Valley’s key industries. n
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The Business Review | July 2024
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