إلا أن مـا يُُلاحـظ هـو تقاطعهـا في مناقشـة القضايـا السياسـية المرتبطـة تحديـد ًًا بعلاقـة هـذه البلـدان بالسياسـات الخارجيـة للـدول الغربيـة، وفي طليعتهـا الولايـات المتحـدة الأميركيـة، مـن حيـث الرؤيـة المشـتركة أو المصالـح الاقتصاديـة أو العسـكرية أو مـا يدخـل في المصالحـة أو النقـد. ويُُشـير ذلـك إلـى أن الخطـاب السياسـي الـذي ثـِل رؤيـة للواقـع (المحلـي أو الدولـي) مـن زاويـة أيديولوجيـة، � س وـ َُِِّقُه المؤثـرون يُُم �ُُ ي عـًا لهـذا الواقـع مـن زاويـة سياسـية تتماشـى مـع منظـور سياسـة بلدانهـم. � أو تقطي المؤثــرون الرقميــون، شــبكات التواصــل الاجتماعــي، الخطــاب كلمــات مفتاحيــة: السياــسي، الفــعل، التمثــيل، بــناء الهوــية، المنطــقة العربــية. Abstract: This study examines the concept of digital influencers and the digital communication environment that has given rise to a new paradigm, carrying symbolic capital and acting as an agent in the production and circulation of cultural symbols, through which they become part of a new social system governed by novel rules of control and influence. The study also analyses the discourse of digital influencers in the Arab region by deconstructing the structure of utterances and enunciations to identify the topics and issues that constitute the core interests of these influencers, and to observe how different patterns of discourse are constructed in their content. It investigates the actions of political discourses produced by the sample individuals, their representations, identity-building strategies, persuasive methods, and the platforms they employ to convey their messages to followers, helping to map the agenda of dominant discourses in the Arab context. The study population consists of digital influencers focused on the Arab region. The sample comprises nine influencers representing various Arab countries, ensuring diversity in geographic and political representation and reflecting the richness of the Arab digital scene. This methodological approach enhances the possibility of studying digital political discourse from a comparative perspective and ensures that the selected cases meet academic standards for analysis, particularly regarding objective representation based on the specialised classification provided by the digital analytics platform, Favikon. The study concludes that influencers are skilled promoters of their countries’ images to local, regional and international audiences. Most present the positive aspects of their countries through discourses imbued with notions of nationalism, mobilisation and exemplary models, while portraying the "other" as sources of threats, militarisation, dependency and occupation. Analysis of
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