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(29) «Nation Branding: Some Lessons from Israel. Ambassador Ido Aharoni, Consul General of Israel in New York, spoke with «Knowledge at Wharton» about his efforts to build Israel’s,» knowledge.wharton.upenn.edu, March 1, 2012, «accessed March 16, 2024». https://tinyurl.com/yks89pf5. (30) Ben White, «Behind Brand Israel: Israel’s recent propaganda efforts,» electronicintifada.net, February 23, 2010, «accessed March 16, 2024». https:// tinyurl.com/3wwy7t8d. (31) «Nation Branding: Some Lessons from Israel,» op, cit. (32) Ibid. (33) Ibid. (34) «The Tenth Annual Herzliya Conference,» www.runi.ac.il, January 31, 2010, «accessed March 16, 2024». https://tinyurl.com/4akj5hr3. ، " قراءة في مؤتمرات هرتســيليا ودورها في صياغة الإســتراتيجية الصهيونية " ) خضر عباس، 35 ( ،) 2024 مايو/أيار 15 ، (تاريخ الدخول: 2011 أبريل/نيســان drabbass . wordpress . com ، 17 . https :// tinyurl . com / 3kmbcdeh (36) «Nation Branding: Some Lessons from Israel,» op, cit. (37) Ibid. (38) Aharon Katz, «Israel rises in IMD World Competitiveness Rankings,» en.globes.co.il, June 20, 2023, «accessed March 16, 2024». https://tinyurl. com/muufwxcw. (39) «Israel Competitiveness Rank,» tradingeconomics.com, «accessed March 16, 2024». https://tinyurl.com/yc5zazpc. (40) «Israel Rankings,» usnews.com, 2023, «accessed March 16, 2024». https://tinyurl.com/bdcc94uw. (41) «Israel – Country Performance, Brand Strength and Reputation,» placebrandobserver.com, 2023, «accessed March 16, 2025». https://tinyurl. com/4cc4k2h5. (42) «Nation Brands 2022,» brandirectory.com, 2022, «accessed March 16, 2025». https://tinyurl.com/mutm5w5z. (43) «Israel – Country Performance, Brand Strength and Reputation,» op, cit.

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