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كانت حذرة في التطرق إلى قضايا ذات أهمية بالغة وارتباط بواقع البيئة الرقمية التي يُُصنع فيها قادة الرأي من قبيل: إشــكاليات الخوارزميات والرأســمال الرمزي وبناء السمعة الرقمية وغيرها. المراجع (1) Paul Lazarsfeld et al., The People’s Choice: How the Voter Makes up His Mind in a Presidential Campaign, (New York: Duell, Sloan and Pearce, 1944). (2) Elihu Katz, Paul Lazarsfeld, Personal Influence: The Part Played by People in the Flow of Mass Communications, (New York: Free Press, 1955). ) انظر على سبيل المثال، هذه الدراسة: 3 ( - James Myers, Thomas Robertson, “Dimensions of opinion leadership,” Journal of Marketing Research, Vol. 9, No. 1, (1972): 41–46. (4) Marsha Richins, Teri Lynn Root, “The role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit,” Advances in Consumer Research, Vol. 15, (January 1988): 32–36. (5) Myers, Robertson, “Dimensions of opinion leadership,”: 41-46. (6) Karim Stambouli, Éric Briones, Buzz marketing : les stratégies du bouche- à-oreille, (Paris : Éditions d’Organisation, 2002). (7) Fatima Ezzahra Khouiammi, Influenceurs digitaux : Qui sont-ils et comment influencent-ils ?, (Sarrebruck : Éditions Universitaires Européennes, 2024). (8) Ibid, 9. (9) Christina Song et al., « Personality Factors and Flow Affecting Opinion Leadership in Social Media, » Personality and Individual Differences, Vol. 114, (August 2017): 16–23. (10) Thomas Ruspil et al., “E-opinion Leadership and Influence on Online Social Networks: From a New Conceptualization to the Development of Better Measures,” Association Française du Marketing, Vol. 33, (2016), “accessed July 4, 2025”. https://tinyurl.com/3z4dbr5n.
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