Houston & Alexander, PLLC - April/May 2020

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INSIDE THIS ISSUE COVID-19 Updates

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Top Mental Strategies for Your Fitness Routine

The History of Libraries in America

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The Lawyer Who Took on a Multibillion-Dollar Company

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Easy Deviled Eggs

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Outrage That Created the Pinkest Pink

Kapoor vs. Semple An Artistic Feud That Brought About the World’s Pinkest Pink

The color pink has moved through different countries and cultures as it has gone in and out of fashion, and recently, the color underwent yet another exciting evolution with the creation of “the world’s pinkest pink,” which actually came about due to a scuffle over the world’s blackest black. Surrey NanoSystems introduced the first version of the world’s blackest black, known as Vantablack. When Vantablack is painted on an object, that object loses its features, giving Vantablack the potential to be very useful for the military. After its creation, the shade intrigued artists everywhere, and they were eager to give it a try. However, Anish Kapoor, one of the wealthiest artists in the world, signed a contract giving him exclusive rights to Vantablack, which he kept to himself. Enraged artists across the globe voiced their displeasure, but none so loudly as Stuart Semple, another British artist. The unnecessary lockdown on the shade infuriated Semple, so he decided to get back at Kapoor in the best way he knew

Semple created a website, CultureHustleUSA.com, and displays the 50 gram-powdered paint jar on sale, available to anyone who wants to use it — except Kapoor. He even added a note to the page displaying the product: “By adding this product to your cart, you confirm that you are not Anish Kapoor, you are in no way affiliated with Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information, and belief, this paint will not make its way into the hands of Anish Kapoor.” Then, to make sure his intentions were clear, he added “#ShareTheBlack.”

To Semple’s dismay, however, Kapoor got his hands on the pinkest pink through his London representative. Recovering quickly from the news, Semple rallied artists everywhere, and together they created “BLACK 2.0.” This black is so close to Vantablack that there is hardly a difference, and even better, it’s more affordable, smells like black cherries, and is available to everyone, except — you guessed it — Anish Kapoor. Color us amazed!

how: He created and released a pigment he dubbed “THE WORLD’S PINKEST PINK” and legally banned Kapoor from using it.

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