Tasmanian Hospitality Review: February/March 2025

single site that’s showing that way, versus something that’s blended from a lot of different parts of the state and has all the different components, that’s what’s such an achievement in my eyes as well.” The spinoff from the success has already been noticed, with the award-winning Pinot already selling out, and the Ghost Rock label getting some wider recognition. But as equally important to Sierra is also the boost it gives to the entire north west coast region. “It really helps promote our region and that’s another reason on why we’re really proud about this award. The north west coast, or the cradle coast, we’ve got the least number of vineyards here, we produce the least amount of Tasmanian wine compared to the other regions such as the East Coast, Pipers River, Tamar Valley, Derwent Valley and down Huonville. We’re not the smallest in area, but we’re the smallest in volume, and the newest as well out of all those Tassie regions and maybe, sometimes, a little bit overlooked in the conversation of Tasmanian wine. “But what we’re doing here, we deeply believe in and we deeply believe in this region and its potential, and what this award has done has affirmed that for us, and probably made people realise that there is the potential

to make not just good, but great wine out here. Our peers have always told us they’ve loved our wine and people know we’re doing good things, but it’s probably promoted the region to the greater public as well. “It’s great for the region. It’s great for us. We’re deeply humbled by it, just because there’s a lot of great wine coming out of Tasmania, and a lot of people doing things that we love and respect as well. It’s incredibly validating, and it’s just given us a lot of motivation to keep doing the hard work and the good work that it is to create beautiful wines.”

PIC: DEARNA BOND

41 Tasmanian Hospitality Review Oct/Nov Edition

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