Share Your West Michigan Life!
Quality of life. Although it may not make the news headlines, it’s an important strength of the West Michigan region. As outlined in our Strategic Plan, The Right Place relies on three assets as the building blocksof long-termeconomicgrowth: quality of life, work-ready talent, and infrastructure. Quality of life is one of the top factors determining business location and it also plays a role in retaining talent in the region. The Right Place is currently engaged in over 60 community organizations and initiatives to support efforts to increase quality of life and economic growth. Recently, we’ve been looking for newways to highlight what it’s like to live and work in West Michigan. With an increase in digital media usage and the need to highlight West Michigan living, The Right Place has launched its own Instagram account. This social media platform serves as a way to display why West Michigan is a great place to live and do business. STRATEGY Striving to go a different route, The Right Place decided the best strategy to feature West Michigan living is through stories. The Right Place Instagram provides not only vibrant photographs of the area, but stories of WestMichigan residents, students, business owners, and more. TheWest Michigan region has a lively fine arts and entertainment scene along with great communities. The Right Place wants to tell the West Michigan story through the people that live and work here, and Instagram is the ideal way to do that. WANT TO BE FEATURED? People featured on the account should be ones who love living and working in West Michigan. We are looking for a wide range of backgrounds and ages as well as employees from many different companies. If you would like to be featured or know someone who would like to be featured, please contact Lina Lintemuth, Digital Marketing Coordinator, at lintemuthl@rightplace.org , or use the hashtag #WestMiLife . Follow us at @westmichiganlife as we tell the West Michigan story.
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RIGHT PLACE INSTAGRAM LAUNCH
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