Building a Legacy: Reflecting on Dane Buy Local's Journey Through Time
Elevate Your Business with Dane Buy Local Membership
Nurturing Community, Empowering Locals: Dane Buy Local's Path to Excellence
Empowering Community: DBL Shop Local, Give Local 2024 Event on June 20
Alissa Brooks and Nancy Olsen Cassoulet
dane buy local call: (608) 729-7342 2801 International Ln , #110, Madison, WI, 53704
TABLE OF CONTENTS
04-05
12-13
Nurturing Community, Empowering Locals: Dane Buy Local’s Path to Excellence
Elevate Your Business with Dane Buy Local Membership
06-07
14-15
Building a Legacy: Reflecting on Dane Buy Local’s Journey Through Time
Investing in Tomorrow: Yvette’s Local Entrepreneur Scholarship Fund
08-09
16-17
Embracing Community, Supporting Local: The Essence of Dane Buy Local
Strengthening Communities: The Impact of Your Donation to Dane Buy Local Foundation
10-11
Empowering Community:DBL Shop Local, Give Local 2024 Event on June 20
BOARD OF DIRECTORS
KRISTY JAMES Treasurer
CURT FUSZARD Past President
JILLIAN PAGE President
PETER TIRELLA Secretary
AMY JOHNSON Vice President
Who We Are Dane Buy Local stands as a beacon of support and advocacy for the diverse tapestry of independent businesses that call Madison, WI home. Our mission is deeply entrenched in three core principles: collaboration, education, and promotion. We are dedicated to educating the public about the im- mense benefits of supporting local businesses, actively promoting our members and their offerings within the community, and fostering collaborative partnerships with like-minded organizations to achieve our visionary goals. Our Vision At Dane Buy Local, we envision a local economy that embodies sustainability, resilience, and fair- ness, creating vibrant communities where residents take immense pride in their home. We strive to educate the public on the true costs of choosing convenience over community, firmly believing that national prosperity and an enriched quality of life start at the grassroots level. By nurturing and supporting our local businesses, we aim to catalyze growth and prosperity that resonates throughout our city. About Us Dane Buy Local serves as the premier advocate for independent businesses in Madison, WI. Found- ed with a clear purpose of nurturing a resilient local economy, we are driven by a profound passion for building strong communities and establishing meaningful connections between consumers and local merchants. Our Beliefs We hold firm to the belief that independent businesses are instrumental in shaping the unique char- acter of our region. As staunch advocates for supporting local establishments, we champion the growth and prosperity of our city through the collective efforts of our diverse business community. Nurturing Community, Empowering Locals: Dane Buy Local's Path to Excellence
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2801 International Ln , #110, Madison, WI, 53704
dane buy local Call: (608) 729-7342
Advocacy through Collaboration Through collaborative efforts with a diverse array of independent businesses, Dane Buy Local am- plifies the voices of our members. From innovative marketing campaigns and engaging events to insightful educational programs, we empower consumers with knowledge, enabling them to make informed decisions that benefit the community at large. Promoting Local Businesses Our outreach initiatives are designed to elevate awareness about the significance of living local and the positive impact it has on our neighborhoods. By shining a spotlight on our members and their contributions, we aim to foster a culture of support and appreciation for the vitality of our local business ecosystem. Building Connections
ZOE SCHULER Z.Boutique
Dane Buy Local takes pride in fostering genuine connections be- tween businesses and consumers, fostering a sense of belonging and loyalty within our community. By facilitating networking opportuni- ties and encouraging collaboration among our members, we recognize that together, we are stronger and more impactful. A Statement of Support Choosing to support Dane Buy Lo- cal is more than a transaction; it's a declaration of commitment to the economic vitality and cultural rich- ness of our region. Your support contributes to the vibrant tapestry that defines our city and makes it truly unique.
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Building a Legacy: Reflecting on Dane Buy Local's Journey Through Time
I n 2004, the seeds of Dane Buy Local were sown un- der the moniker of the Dane County Buy Local Initiative, emerging as a program of Wisconsin Partners for Sus- tainability. This humble beginning laid the groundwork for what would evolve into a vibrant and influential or- ganization dedicated to championing local businesses in Madison, WI. As the years unfolded, Dane Buy Local underwent significant transformations that propelled it from a volunteer-run initiative to a professional entity. In 2008, a milestone was reached as Lark Gibson became the first staff member, ushering in a new era of operational efficiency and expanded out- reach. By 2010, the organization made a pivotal move from shared office space to securing its
own offices at 6300 Enterprise Lane, marking a physical manifestation of growth and in- dependence. The year 2009 marked a critical junc- ture when the Board decided to tran- sition Dane Buy Local into a stand- alone non-profit, severing ties with
Paula Severson Executive Director
dane buy local Call: (608) 729-7342
Wisconsin Partners for Sustainability to chart a course focused on autonomy and self-sufficien- cy. This shift set the stage for a reinvigorated focus on advancing the mission of supporting local businesses and fostering community pros- perity.
for Dane Buy Local to make a profound impact. Serving as the administrator of the Small Business Grant Support Programs in Dane County, Dane Buy Local distributed a total of $28 million in grants to support local businesses through funds provided by Dane County and the ARPA Federal Program, showcasing its dedication to standing by businesses during times of need.
In February 2013, a significant mile- stone was achieved with the ap- pointment of Colin Murray as the first full-time Executive Director of Dane Buy Local. Under Colin's lead- ership, the organization forged rela- tionships with over 15 chambers and business groups in 2013, expanding its network and influence within the local business community. March 2015 witnessed the birth of the Dane Buy Local Foundation, a pivotal step towards amplifying public awareness campaigns such as Independents Week and Shift Your Shopping. These initiatives aimed
In 2023, a new chapter began as Colin Murray retired, leaving behind a legacy of dedication and service. Paula Severson stepped into the role of Execu- tive Director, carrying forward the vision and values that have defined Dane Buy Local's jour- ney thus far. As Dane Buy Local looks to the future, it remains rooted in its mission to promote and support local businesses, foster commu- nity connections, and advocate
to educate the public on the importance of sup- porting local businesses and underscored Dane Buy Local's commitment to promoting a thriv- ing local economy.
for a resilient local economy. Through collabora- tion, education, and promotion, Dane Buy Local continues to be a beacon of support, unity, and empowerment for the Madison community, shap- ing a future where the spirit of community, entre- preneurship, and sustainability thrives.
The onset of the pandemic in 2020 presented un- precedented challenges, but also opportunities
danebuylocal.com | 7
2801 International Ln , #110, Madison, WI, 53704
Embracing Community, Supporting Local: The Essence of Dane Buy Local
N estled in the heart of Dane County lies a dynamic and diverse community, where the vitality of local businesses intertwines with the spirit of collaboration and entrepreneurship. Dane Buy Local stands as a guiding light, offer- ing support and advocacy for the remarkable array of businesses that define this region. With a steadfast commitment to fostering economic growth, championing sustainability, and nur- turing a profound sense of belonging, Dane Buy Local embodies the very essence of community, unity, and empowerment. At the center of Dane Buy Local's mission is a fervent dedication to championing the local businesses that breathe life into our community. From charming cafes and artisanal boutiques to cutting-edge startups and beloved family enter- prises, these establishments form the heartbeat of Dane County. By supporting local entrepre- neurs and artisans, Dane Buy Local cultivates a vibrant ecosystem where creativity, innovation, and passion converge, creating a marketplace that is truly unique and enriching. Central to the ethos of Dane Buy Local is a profound belief in the transformative power 8 | danebuylocal.com
of community and connection. By fostering meaningful relationships among businesses, residents, and organizations, Dane Buy Local creates a tapestry of support and collaboration that transcends mere economic transactions. Through a tapestry of community events, net- working opportunities, and collaborative initia- tives, Dane Buy Local weaves a sense of belong- ing and unity, knitting together the threads of our shared experiences and aspirations. Dane Buy Local is committed to championing sustainable practices and environmental stew- ardship within our community. By advocating for eco-friendly initiatives, green technologies, and responsible business practices, Dane Buy Local endeavors to foster a more sustainable and resilient local economy. Through educa- tional programs, resource sharing, and stra- tegic partnerships with environmental orga- nizations, Dane Buy Local leads the charge in promoting a greener, more sustainable future for Dane County. As a catalyst for innovation and entrepreneur- ship, Dane Buy Local provides a fertile ground for local businesses to flourish and thrive. By of-
2801 International Ln , #110, Madison, WI, 53704
dane buy local Call: (608) 729-7342
Dane Buy Local volunteers
fering resources, mentorship, and advocacy, Dane Buy Local empowers budding entrepreneurs and startups to turn their dreams into reality. Through workshops, training programs, and access to valu- able networks, Dane Buy Local nurtures a culture of innovation and creativity, fueling the entrepre- neurial spirit that defines our community. Dane Buy Local plays a pivotal role in advocating for policies that serve the interests of local busi- nesses and drive economic development within the region. By engaging with policymakers, gov- ernment agencies, and community stakehold- ers, Dane Buy Local champions initiatives that cultivate a business-friendly environment, foster entrepreneurship, and create avenues for growth and prosperity. Through strategic partnerships and advocacy efforts, Dane Buy Local stands as a
staunch advocate for the economic well-being of local businesses and the broader community.
Dane Buy Local actively engages the commu- nity through a myriad of events, initiatives, and collaborations designed to celebrate local busi- nesses and foster connections within the com- munity. From vibrant farmers' markets and cre- ative craft fairs to engaging networking events and informative workshops, Dane Buy Local offers a diverse array of opportunities for busi- nesses and residents to come together, exchange ideas, and support one another. Through col- laborative endeavors with community organi- zations, schools, and nonprofits, Dane Buy Lo- cal enriches the social and economic fabric of Dane County, creating a dynamic and inclusive community where everyone can thrive.
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Empowering Community: DBL Shop Local, Give Local 2024 Event on June 20
Uniting for a Cause: Shop Local, Give Local Event on June 20
Join us on June 20th as we come together to celebrate the resilience, creativity, and entrepreneurship of our community at the DBL Shop Local, Give Local event! This special occasion is dedicated to highlighting and supporting our local businesses, fostering community engagement, and strength- ening the fabric of our local economy. Benefits Abound for Participating Businesses Calling all local businesses to seize the opportunity and sign up today to showcase your offerings to a community eager to support and uplift local enterprises. By participating in the DBL Shop Local, Give Local event, you'll benefit from increased visibility through our specially curated directory, creating valuable connections with new customers who value shopping local. Join a network of fel- low local businesses dedicated to nurturing a thriving local marketplace while also contributing to a greater cause - 10% of the day's proceeds will be donated to Dane Buy Local, furthering their mission of supporting and empowering our local business community. The Impact of Shopper Participation
As a shopper, your participation in the DBL Shop Local, Give Local event on June 20th holds sig- nificant meaning and impact. By choosing to shop at participating businesses on this day, you have
10 | danebuylocal.com
2801 International Ln , #110, Madison, WI, 53704
dane buy local Call: (608) 729-7342
the opportunity to enjoy exclusive promotions while actively supporting and sustaining local entre- preneurs. Your purchases directly contribute to the vibrancy and prosperity of our local economy, ensuring that the unique character of Dane County continues to flourish. Engage in the event to dis- cover the diverse and exceptional products and services that make our community special, all while making a tangible difference and investing in the future of our local businesses. A Celebration of Community Support In a world where community solidarity and local engagement are crucial, the DBL Shop Local, Give Local event serves as a platform for celebrating the strength and spirit of our community. It's a day to come together, appreciate the diversity and innovation of our local businesses, and demonstrate our collective commitment to building a thriving local economy. Whether you're a business owner look- ing to showcase your offerings or a shopper eager to support local enterprises, this event embodies the essence of unity, empowerment, and community support. Cherishing Local Businesses, Building a Brighter Future As we look forward to the DBL Shop Local, Give Local event on June 20th, let's unite in honor- ing the invaluable contributions of our local businesses. Together, let's celebrate the heart and soul of Dane County by supporting and uplifting our local entrepreneurs. By participating in this event, we can collectively ensure that our local economy thrives, our community flourishes, and the bonds of unity and support grow stronger. Save the date, spread the word, and let's make a meaningful impact on June 20th by choosing to shop local, give back, and champion the spirit of community empowerment.
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Elevate Your Business
with Dane Buy Local
A re you a local business looking to amplify your presence, connect with like-minded entrepre- neurs, and enhance your community engagement? Consider becoming a member of Dane Buy Local and unlock a wealth of benefits designed to elevate your business to new heights. Here are some key advantages of joining Dane Buy Local: 1. Online Member Directory: Boost Your Visibility By becoming a member of Dane Buy Local, you gain access to an Online Member Directory where customers and fellow members can easily find and connect with your business. Your profile in the directory serves as a valuable digital storefront, allowing potential customers to discover and support local-only businesses and organizations effortlessly. 2. Networking Events: Forge Meaningful Connections Participate in networking events hosted by Dane Buy Local to expand your professional circle, forge collaborations with other businesses, and tap into a network of like-minded entrepreneurs. These events provide a platform for sharing ideas, cultivating partnerships, and fostering a supportive eco- system for local businesses. 3. Accept Dane Buy Local Gift Cards: Enhance Customer Engagement Open your doors to the vibrant community of Dane Buy Local by signing up to accept Dane Buy Local Gift Cards. By welcoming these gift cards, you not only attract new customers but also demon- strate your commitment to supporting the local economy and fostering customer loyalty. 4. Showcase on Marketplace Page: Amplify Your Reach If you operate an e-commerce site, leverage the opportunity to feature your business information on Dane Buy Local's Marketplace page. This platform offers a prime space to showcase your products or services to a wider audience, driving traffic to your online storefront and expanding your reach within the community. 12 | danebuylocal.com 2801 International Ln , #110, Madison, WI, 53704 Membership
5. Exclusive Facebook Members Only Page: Access Member Benefits Gain entry to Dane Buy Local's Facebook Members Only page, where you can engage with fellow members, access exclusive resources, and explore Member-to-Member discounts. This dedicated space fosters community interaction, knowledge sharing, and collaboration among members. 6. Present at Lunch-n-Learn Sessions: Share Your Expertise Seize the opportunity to share topical information and insights with your peers by presenting at a Lunch-n-Learn session organized by Dane Buy Local. Showcase your expertise, connect with fellow members, and contribute to a culture of learning and growth within the local business community. 7. Advertising Opportunities: Increase Your Visibility Promote your business through advertising in the printed copy of the DBL Guide, on the website, and in online newsletters. New members joining after April 30, 2024, may miss inclusion in the cur- rent year's printed guide but can still leverage digital advertising opportu- nities to enhance visibility and reach a broader audience.
8. Sponsorship Opportunities: Expand Your Exposure Explore sponsorship opportunities offered by Dane Buy Local to ele- vate your brand exposure among members and the public. By sponsor- ing events or initiatives, you can enhance your visibility, showcase your support for the local community, and increase brand recognition.
9. Participate in DBL Events: Engage and Connect Immerse yourself in various Dane Buy Local events that
offer a platform for engagement, collabora- tion, and community building. Whether it's networking mixers, educational workshops, or community initiatives, participation in these events allows you to stay connected, informed, and engaged with the local busi- ness community. 10. Inclusion in Events Calendar: Pro- mote Your Business
Feature your business events in the Dane Buy Local Events Calendar to promote your offerings, attract at- tendees, and drive engagement. By showcasing your events, workshops, or promotions in the calendar, you can reach a broader audience and maximize participation. Jeffrey Arcus Communication Design LLC
Investing in Tomorrow: Yvette’s Local Entrepreneur Scholarship Fund
Empowering the Next Generation of Entrepreneurs
Entrepreneurship lies in innovation, determination, and the relentless pursuit of one's dreams. At Dane Buy Local, we believe in nurturing the aspirations of young individuals interested in business and entrepreneurship, regardless of their background or circumstances. That's why we are proud to introduce Yvette's Local Entrepreneur Scholarship Fund, a beacon of support for high school grad- uates with a passion for entrepreneurship and a drive to make a difference in the world of business. Established in 2012, Yvette's Local Entrepreneur Scholarship Fund is a testament to our commitment to investing in the future leaders of our community. Named in honor of Yvette Jones, the founder of designCraft Advertising and a dedicated member of the Dane Buy Local board of directors, this fund is designed to provide opportunities for aspiring entrepreneurs who may not have access to tradi- tional support networks or financial resources. Yvette's vision is clear: entrepreneurship should be an inclusive and accessible path for all individuals with ambition, regardless of privilege or background. 14 | danebuylocal.com 2801 International Ln , #110, Madison, WI, 53704
dane buy local Call: (608) 729-7342
The primary objective of Yvette's Local Entrepreneur Scholarship Fund is to offer scholarships to graduating high school seniors in our community who aspire to pursue entrepreneurial opportunities. These scholarships are intended for students who plan to enroll in post-secondary education programs that will equip them with the knowledge and skills needed to thrive as independent business owners. By supporting motivated young peo-
ple on their journey towards entrepreneurship, we aim to cultivate a new generation of local busi- ness visionaries who will drive innovation, creativity, and economic growth in our community.
Application Details and Deadlines
If you are a high school senior with a passion for business and entrepre- neurship, we encourage you to ex- plore the opportunities provided by Yvette's Local Entrepreneur Schol- arship Fund. Applications for the scholarship are due on the first day of March each year.
Yvette Jones Founder of designCraft
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Strengthening Communities: The Impact of Your Donation to Dane Buy Local Foundation
F rom supporting neighborhood businesses to fostering a sense of belonging and pride, each pur- chase made within our community plays a pivotal role in shaping the quality of life we cherish. When we choose to patronize local establishments - be it retail stores, restaurants, accountants, banks, or media companies - we not only keep our hard-earned money circulating within our community but also contribute to the sustainability and growth of our local economy. Every dollar spent at a local, independent business has a ripple effect that extends far beyond the initial transaction. It translates into job creation, reduced environmental impact, and a commitment to personalized customer service that distinguishes local businesses from their larger counterparts. By supporting local enterprises, we lay the foundation for a strong and resilient local economy that thrives on innovation, diversity, and community engagement. As consumers, we hold the power to shape the fabric of our communities through our purchas- ing decisions. While national chains and online retailers are integral components of our economic landscape, choosing to support local businesses empowers us to vote for the type of community we envision living in. By championing positive campaigns that highlight the significance of thriving local independent businesses, Dane Buy Local advocates for a sustainable and inclusive economic ecosystem that benefits all members of our community. At Dane Buy Local, our commitment extends beyond economic prosperity to address issues of equi- ty and representation within our business community. We strive to amplify the voices and opportu- nities for businesses owned by individuals from diverse backgrounds, including people of color. By promoting inclusivity and diversity in entrepreneurship, we work towards building a more equitable and vibrant business landscape that reflects the rich tapestry of our community. When you make a donation to the Dane Buy Local Foundation, you are investing in the future of locally owned businesses in South Central Wisconsin. Your support enables us to drive educational 16 | danebuylocal.com 2801 International Ln , #110, Madison, WI, 53704
dane buy local Call: (608) 729-7342
campaigns, foster collaboration, and promote local businesses, particularly in underserved neigh- borhoods. Your tax-deductible donation directly fuels our efforts to empower local entrepreneurs, build economic resilience, and enhance the vibrancy of our community. We invite you to partner with us in our mission to support locally owned businesses through ed- ucation, collaboration, and promotion. Your financial contribution, no matter the amount, has a direct impact on promoting a stronger local economy that enriches our sense of place and enhances our overall quality of life. By joining hands with Dane Buy Local, you become a catalyst for positive change, a champion of local entrepreneurship, and a guardian of our community's well-being. Join us in our journey towards a more resilient, inclusive, and prosperous local economy by making a tax-deductible donation to the Dane Buy Local Foundation. Your contribution is more than just financial support - it's a statement of solidarity, a pledge of commitment, and a beacon of hope for a community where local businesses flourish, residents thrive, and the spirit of unity prevails. To- gether, let's pave the way for a brighter future rooted in shared prosperity, community resilience, and unwavering support for all.
Donna Hart-Tervalon Business Owner
LEARN MORE ABOUT AND THE WE OFFER. DANE BUY LOCAL SERVICES
VISIT US ON THE WEB!
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contact us: Call: (608) 729-7342 or visit: 2801 International Ln , #110, Madison, WI, 53704
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ERIC HUDSON Hudson Agency & Associates
SHAUNTÉ MCCULLUM Endearment Unlimited
DENISE JESS Wisconsin Council of the Blind & Visually Impaired
ZOE SCHULER Z.Boutique
meet our at large SAM LEARY Marketini Media BRADLEY TABOR Heartland Credit Union
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