Alexander Abramson March 2019

Your Business Matters AlexanderAbramson.com • (407) 649-7777 March 2019

FROM THE DESK OF

Ed Alexander

Welcome to another edition of Your Business Matters. This has been an incredibly eventful year already. We have weathered two huge storms: The polar vortex and the government shutdown! Now that it’s March, we have sunnier and (hopefully) warmer days ahead. Plus, it’s time for March Madness! During the regular season, I don’t follow college basketball too closely. But come March, I have a serious case of “madness.” Like many people, I’m sure, my favorite part is filling out my bracket. Last year I spent an entire Saturday afternoon reading and researching the teams. I felt so sure I was going to do great. Then, the hammer dropped. Virginia, the #1 seed, got knocked out in the 1st round. Xavier, another #1 seed, got knocked out in the 2nd round. It was a really sad week. I’m determined that this year will be different! Maybe I’ll make my bracket based on team mascots. It can’t end up any worse than last year! All of us here at Alexander Abramson will be posting our brackets to Facebook. So, if you’re taking part in the March Madness festivities, post a picture of your bracket to our Facebook page too! Let’s see who comes out on top!

2 WAYS TO IMPROVE YOUR CYBERSECURITY NOW, NOT LATER

BATTEN DOWN THE HATCHES — OR FACE THE CONSEQUENCES

Cybersecurity is a notorious boogeyman for small-business owners. The problem is that many entrepreneurs either believe that cyberattacks are not a direct threat to their livelihood, or they cannot afford to put robust network security in place. In a time when digital threats exist in unprecedented abundance, this kind of thinking couldn’t be more dangerous —or irresponsible. After all, underinvesting in IT doesn’t just put you at a disadvantage to your tech-savvy competitors; it also calls the very future of your organization into question. When a Fortune 500 company gets hacked, they shell out millions of dollars and make headlines. But when an unprotected small business comes under serious fire by cybercriminals, it often collapses quickly —without fanfare or much of a fight. This is why poor cybersecurity“represents an especially pernicious threat to smaller businesses,”SEC Commissioner Luis A. Aguilar said in 2015.“The reason is simple:”he wrote, “small and midsize businesses are not just targets of cybercrime; they are its principal target.” With that in mind, it’s essential that you do everything you can to protect yourself and your employees from cyberattacks. Here are three things you can do today to strengthen your network security and prevent a crisis.

–Ed Alexander

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