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9. CHALLENGE FORMS EVERY WEEK
you’ll be doing more and better dentistry (and making more money) than you likely ever dreamed possible. Never cease any challenge. Once you start, don’t stop! Guess what happens when you stop measuring and reporting via the challenges … It’s kind of ironic that number 10 of 20 (these really aren’t in any order) is TOBI. It’s the big paradox. TOBI stands for “The One Big Idea.” The point of TOBI is that when you ask your team to learn three or four (or more) different new concepts all at once, none of them will be done well (if at all). Instead, no matter how simplistic it seems, FOCUS ON JUST ONE THING: Your TOBI. One for the clinical team and one TOBI for the business staff. Focus on your TOBI until you’ve mastered it. Only then should you move on to the next Gem. 10. FOCUSING ON TOBI
That’s it (that enough?!) for Part II of "The Difference Between Stagnation and Massive Success." Have an all-team 90-minute meeting (hey, that’s No. 1 on the list, anyway!) to discuss the first 10 of 20 on the checklist and score yourselves on the first half of the assessment. Next month, in Part III, the conclusion, we’ll discuss No. 11 through No. 20 … what the final 10 commonalities are among the most dynamic, successful practices, doctors, and team members with whom we’ve worked; why they’re vital to your success; and where on Planet Gems you’ll find the resources to deploy and enjoy each one.
These forms are a metric (a measure) of your progress, helping your patients achieve optimal health as well as measuring various systems to ensure maximum health of your practice and revenue. You’ve heard, “Measure it, and it will improve.” Well, Tom Rich, MBA and Senior Practice Analyst at Gems, added a corollary: “Measure and report , and it will improve exponentially.” There is a high level of accountability when you measure and report your results every week. At this writing, there are a baker’s dozen (13) challenges. Likely, more will be added in the future. Don’t let the number concern you. Start with just one. Be it fluoride, WHALYAS, or perio (the three most common, for those who’ve just landed on Planet Gems). Once you’ve nailed your first challenge, continue on to the next, no matter if it takes a month or two for each. Heck, even if you only add one challenge every quarter, in a few years,
Warm regards,
Tom
P.S. Remember … you’re only one Gem away!
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