With the newest release of a blanco tequila, the line of three stands out within its categories by walking the line between craft & luxury, art & science, traditional & innovative production methods. Created by Maestro Tequilero Guillermo Barroso Arnaud, the brand invokes the dynamic culture of Mexico today: a culture exploding with art and contemporary design but distinctly rooted in a complex history. Every aspect of this line is deliberate, down to the bottle design, which for the Joven is in the shape of an oil paint tube. The blue represents Frida Kahlo’s Casa Azul and is “painted” on to the bottle like a paint swatch. The blanco label expands the painter’s palette with a full splash of paint to represent its versatility for sipping neat or creating craft cocktails.
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