Two Sides: The Consequences And The Cure For Greenwashing In our increasingly environmentally conscious world, it’s common for companies to tout their green initiatives and environmentally friendly practices, and that’s just good business. But all too often, companies claim benefits –
PPC Seeks (CONT’D FROM PAGE 14)
not know the identity of either the nominating party or the nominated individual. To nominate, visit paperbox.org . North American Paperboard Packaging Competition The Paperboard Packaging Council is also accept- ing submissions for the 81st North American Paperboard Packaging Competition. This is the PPC’s premier compe- tition for carton manufacturers involved in the concept, de- sign, print, performance, and shelf appeal of paperboard packaging. All entries, which includes a 200-word executive sum- mary must be submitted digitally submitted by a current PPC member company. Visit paperbox.org to read more about the rules and guidelines. Additionally, applicants should mail at least two assembled cartons (one with product if not perishable) and at least two flats of every size to the Paper Packaging Council, Attn: Kayla Brown-Frye, 1350 Main Street, Suite 1100, Springfield, MA 01103. All entries are considered in the general award catego- ry. Applicants may also select to compete in the innova- tion, sustainability, and digital application categories. Each entry is scored in three main areas: concept, design and user experience; converting; and distribution, fulfillment, and retail. To submit applications, visit paperbox.org . The dead- line is May 1, 2024, and the entry fee is $249 per package.
like the environmental superiority of “recyclable plastic” packaging or “going green” by switching from paper to electronic communications — as a way to cloak poor envi- ronmental performance or mask cost-cutting efforts. With no sound scientific evidence to back them up, these types of claims are textbook greenwashing. Some of the consequences of greenwashing are ob- vious. Clearly, unsubstantiated environmental claims mis- lead consumers, often causing them to take actions they would not otherwise consider. As reported by Two Sides
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• Value: High productivity driven by precise registration and low waste. • Versatility: Wide board and label size range. • Low Maintenance: All Servo Drives and simplified controls. • Ease of Use: Easy machine set-up, clean-up, and routine maintenance.
16 December 11, 2023
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