Greenwashing (CONT’D FROM PAGE 16)
of workers across the print, paper, paper-based packaging and mail sector. A recent study by the Envelope Manufacturers Associ- ation Foundation reported that this sector accounts for 7.9 million workers who make up 5 percent of the U.S. work- force and contribute nearly $2 trillion to the U.S. economy. From papermakers, printers and converting equipment operators to graphic designers, paper industry suppliers and mail management and distribution employees, green- washing creates economic vulnerabilities for many. The Greenwashing Cure: Accountability The way to eliminate paper-related greenwashing by corporations, media and producers of competing mate- rials is to hold them accountable for their bogus claims. Two Sides North America is the only industry organization doing just that. Two Sides directly challenges greenwash- ing companies to remove unsubstantiated environmen- tal claims in a non-confrontational way, educating CEOs and other senior management with facts from credible, third-party sources that clearly demonstrate the unique sustainability characteristics of paper products and the solid and continually improving environmental record of the North American paper industry. So far this year, TSNA has persuaded 24 more compa- nies and two state/provincial government agencies to re- move unsubstantiated environmental claims about paper, which translates to roughly 239 million consumers who
North America (TSNA), psychological research has shown that when people see and hear unsubstantiated claims over and over again, they start to believe them as true, and incorporate them into their decision making. A 2022 TSNA study confirmed this finding. The study showed that among Americans who had repeatedly seen “go green, go paperless” and similar claims from their banks, utility com- panies and other providers, 65 percent were influenced to switch from paper to electronic bills and statements. Greenwashing claims can also cause reputational harm, not only damaging the credibility of companies that make such claims, but also casting doubt over the valid claims of companies that are contributing to real environ- mental progress. The U.S. Federal Trade Commission’s “Green Guides” provide very specific guidance related to environmental claims, stating that “claims must be truthful, not misleading and supported by competent and reliable scientific evi- dence.” Unfortunately, this guidance is often ignored. Hidden Consequences One of the least discussed but most damaging conse- quences of paper-related greenwashing is economic in nature. When respected companies, media and produc- ers of competing materials make unsubstantiated environ- mental claims, they negatively influence consumers’ per- ceptions of paper products and put at risk the livelihoods
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DUROMETER VS. COMPRESSION FORCE DEFLECTION (PSI)
How do you measure die ejection performance?
Our focus is on “PERFORMANCE”! Compression Force Deflection, measured in pounds per square inch (PSI), is an accurate way to measure material firmness at varying compressive levels — a true representation of performance as an ejector in an application. Durometer measures the hardness of a material’s surface. Since it only measures a small point of the surface with limited penetration, the test method is less accurate in determining ejector performance.
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CONTINUED ON PAGE 20
18 December 11, 2023
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