Greenwashing (CONT’D FROM PAGE 18)
UNFOLD THE POWER OF CONNECTION WITH THE
are no longer seeing anti-paper greenwashing claims from these service providers. Two Sides also defends the sustainability of paper and paper-based packaging in the media, most recently in our letters to the Wall Street Journal, the Washington Times and Office Products International (OPI) News. “Paper is one of the few products on earth that already has an environmentally sustainable, circular life cycle,” says TSNA President Kathi Rowzie. “North American pa- per is made from an infinitely renewable natural resource – trees that are purpose-grown, harvested and regrown in sustainably managed forests. It’s manufactured using mostly renewable, carbon neutral bioenergy in a process that uses a lot of water, but actually consumes very little of it. And paper products are recycled more than any oth- er material in the U.S. municipal solid waste stream. But many consumers believe paper is bad for the environment because corporations, the media and other organizations they trust are telling them so. The Two Sides Anti-green- washing Campaign is working hard to change that.” If you see greenwashing claims like “go green, go pa- perless” from companies you do business with, or media stories promoting alternative types of packaging as envi- ronmentally superior to paper, send a pdf or jpg snip of the claims or forward the email to the Two Sides North Ameri- ca Anti-Greenwashing Campaign at info@twosidesna.org.
PAPERBOARD PACKAGING COUNCIL
EDUCATION
ANALYTICS
COMMUNITY
INNOVATION
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20 December 11, 2023
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