Topic To create engaging content, you have to choose a relevant topic. You can research what your potential readers are interested in this week or month, and what problems they are struggling with. Otherwise, you can share your own research and expertise on industry related issues. Try different approaches and don’t doubt your ebook’s relevance and value:
Use Ahrefs , a data processing toolset for SEO and marketing. With the help of the Content Explorer feature, you can find the most popular content on any theme and see its relevance, referring domains, search traffic, and number of shares. All of it can help you decide how to explore your theme and see what interests the people in your field have. Research Medium’s Top Stories: browse popular article tags to see what people are passionate about right now.
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