Choose a specific topic in your niche
After defining your expertise, you should pick a specific topic for your ebook. A common mistake is putting everything you know into one ebook and writing a huge guide on a general topic. Instead, do the opposite – be specific. Narrow down your ebook topic to one major idea and focus on it. Here are some tips on how to help you pick a topic that hits the spot.
Choose a topic that helps solve readers’ problems. If you are in the B2B sector, or even B2C, then you work on helping your clients solve their problems and find the best solutions every day. So you know really well how to address your audience’s problems and fears. Expand on something you’ve already done. Do you often give advice on a particular topic? What questions do you get from your clients or colleagues again and again? An ebook can give you the space to dive deeper and provide your readers with a comprehensive guide on the issue.
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