Conclusion Don’t think of a conclusion to your ebook in the same way as you would of a conclusion to an academic paper or research, where you address every point you made and draw results. Think of your conclusion in a broader context instead. A great way to conclude your ebook, no matter how many pages it has, is to answer “So what?”. Why is this ebook important? Why should your readers care? In fact, you shouldn’t finish your ebook with a full stop at all. The reason you write it is to initiate new activity — find new prospects, build close relationships with your loyal clients, gain the status of an expert and a thought leader. So make your conclusion more human and personal, and invite your readers to take the next step, which can be subscribing to your newsletter or blog, attending a webinar, or reading more of your articles and research. The last page of your ebook should include information about your company, short author bio, and standard contact info.
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