Your ebook is finally ready and you are eager to share it with the world. But should it be open to everyone or only available to your potential clients? You’ve put so much effort into creating your ebook, it’s only natural that you don’t want to share it with uninterested people. You’d like it to be noticed. It may seem that only proficient marketers understand what strategy to choose. However, it’s simpler than you think. Whether to make your ebook open or gated depends on the goals you want to achieve. Let’s see what purposes open and gated content serves to help you choose the right strategy.
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