See how Uxpin, a collaborative design platform, offers a gated ebook on its website. Each lead provides an email address and the number of designers in their company in exchange for downloading the ebook. For more knowledge and expertise you can turn to our colleagues from Moz: they talk about pros and cons of gated and open content and share some tips on how to improve marketing processes in their great article.
Also, check out this very helpful article with many examples on when you do and don’t need to gate your content.
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