Balancing lead generation and spreading your ideas
You can try combining gated and ungated ebook strategies:
Make the lead generation form optional. Using this strategy, you can insert several forms wherever you want – in the beginning, the middle, or the end of your ebook. Don’t require any of them to be filled out, but suggest subscribing to your newsletter, blog, or offer additional materials. You might actually get high-quality leads this way because you won’t be forcing people to share valuable information with you. Offer an open version and a gated version. Create two versions of the content: one for open access, and the other for those prepared to share their information in exchange for the full version. Thus, everyone can get the main points of your high-quality content, including graphs and images, but the details remain hidden behind the lead generation form. Those who want the full version will become your quality leads.
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