Don't forget about the landing page
In most cases, your ebook will live on a specially designed landing page. A carefully crafted landing page presents your ebook to your readers and potential leads, and encourages them to take action, i.e. download your ebook. So it’s essential to make it work to your advantage. Let’s look at the main elements of a landing page:
Headline. The headline of your ebook landing page has to attract the attention of visitors and give a short summary of what your work is about. Often it is the title of your ebook. Subheading. It further explains the purpose of your ebook and the benefits that people get from reading it. Ebook description. The ebook description helps you to explain why you wrote this ebook and what value it provides to your readers. You can write a short synopsis of your ebook in the form of a bulleted list to give your readers a hint at what your ebook is about.
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