Lead capture form. The lead capture form is one of the most crucial elements of your ebook landing page because it allows you to collect information from visitors, turning them into actual leads for your business. The design of your form can also influence the download rate of your ebook. HubSpot conducted a study of over 40,000 landing pages and discovered that conversion rates improved by nearly 50%, when the number of text entry fields was reduced from 4 to 3. So make sure to only add the most important fields into your form. Call to action. Your call to action needs to be attention-grabbing and easy to find. Make your button stand out with contrasting colors and place it above the fold of the page when possible. The text on your button should tell your potential leads what exactly will happen when they click it.
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