Ebooks drive traffic Include ebooks in your marketing strategy. Many businesses who want to grow their audience give away free ebooks as part of the Opt-in process. When someone subscribes to the business’ blog, they get a free ebook in return. This can be the start of a relationship between you and your clients. Ebooks allow you to spread ideas and connect with your audience Blog posts are usually limited to a little over a thousand words. You have to be concise and make your point faster. Ebooks, however, give you the opportunity to go into detail, share your thoughts, provide the examples and the illustrations you want. Your ideas, put in an ebook, will spread far and wide.
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