For a wide audience You have a general idea about the audience and you can target accordingly, but you don’t know them as well as you do your loyal customers. Therefore, when it comes to a wide audience, you should use as many promotion tactics as you can. People digest content in different ways, so the more channels for sharing the ebook you choose, the more interest and engagement you’ll create. Website Showcase your ebook in several places on your website. For instance, it can be home page, resources section, customer login page, and banner or sidebar callout. Blogging Create a series of blog posts about your ebook. You can even turn each chapter into a blog post for your corporate blog and link all the blog posts with each other to make a small guide out of them. Just remember to add a call to action promoting your ebook at the end of each post.
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