Cold base Along with your active clients, you usually have a cold base of people who signed up for your website ages ago and haven’t done anything since. An ebook is a wonderful opportunity to rekindle your relationship with this cohort of people. Look how you can promote your ebook to this audience:
Add the ebook into your nurture programs. Create a content pack for the inactive audience, including a case study and the ebook. Include the ebook in your newsletters. Run a webinar with the ebook author, featured thought leaders or brands. Share your ebook on your organization’s forums or on the community site.
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