Salespeople As a marketer, you control the content, its message, and the promotional approach. But when it all comes down to closing the deal, a salesperson takes the wheel. Your ebook can still be of great help to your colleagues, though. See what you can recommend them to do: Print out the ebook and use it as take-aways or leave-behinds at meetings.
Ask your marketing and sales teams to add a link to your ebook in their email signatures. Include the ebook in your newsletters.
Don’t be afraid to use more new tactics for promoting your ebook Don’t get overwhelmed by the amount and variety of the promotion tactics out there. Think of them as a big list of opportunities where you can pick a new tactic and try it out. And as you promote your ebook, you’ll quickly learn what works for you and what doesn’t.
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