between individuals through a common system of symbols, signs, or behaviors.” Therefore, one could say, effective communications is the exchange of information to achieve a desired effect. Today communication is critical for individual and business success and the tools we have to facilitate communication that fulfill our desire for instant gratification. With the integration of Email, Text, Twitter, Instagram, Snapchat, WhatsApp, Facebook, TikTok and so forth, in our daily lives, we are continuously connected with our work, social life, family, and everyone for that matter. Although this technology has brought us further than ever before in terms of virtual con- nections, in my opinion, it has brought us further from effective communication.
CONTRACTOR’S COMMUNICATION IS KEY IN BUSINESS AND LIFE!
by Dan Monk
P eople have been communicating for centu- ries through varying methods starting with primitive grunts, hand signals, and pictures on cave walls evolving into thousands of languag- es around the world. Our tools have changed as well, from stone tablets, to paper and ink, to our modern-day digital devices like smart phone and tablets that give us access and the ability to com- municate globally in the palm of our hands. Inno-
vation continues to make it easier to send infor- mation from one person to another and now, virtually instantly. Our challenge has always been ensuring effective communication. Webster’s Dictionary definition of effective is: “producing a decided, decisive, or desired effect” and of communication is: “a process by which information is exchanged
19
18
MARCH 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2021
Made with FlippingBook - Online catalogs