There are many occasions when instant and brief communication causes more confusion and conflict. This is why I often follow up a phone call or face-to-face meeting with an e-mail detailing what was decided or requested. A quick and easy response may be misleading with something so simple as using enthusiastic punctuation!!! I have read e-mails from clients that I interpreted completely different from another person in my company. When in doubt make a call or meet with the person; this will build trust. On another note, regarding communications, I believe everyone deserves the respect of a response. If a person has taken the time to send you a message or ask a question, it is import- ant that you check your messages regularly and answer promptly. We have so many methods of communicating yet we still encounter people who do not respond. Sometimes a response, such as confirmation of receipt is all that is required, especially in business. I consider a response a professional courtesy. As you can tell from this article, I place a lot of value in effective communications, regardless of
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the method and have had more success when I take the time to think, prepare, and then com- municate. If it is a request from a client, prepar- ing instructions for projects, or scheduling crews for the week, effective communication is essen- tial for success. I hope this article causes you to think about how we communicate as you pursue your passion.
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Hiding behind a screen during conflict and the ‘ghosting’ phenomenon is far from what the web developers intended when they imagined the virtual world of effective communication. The nature of instant messaging allows us to express real time reactions and sometimes takes away thinking process where you should allow yourself time to reflect in order to respond with a clear head. Also, our attention span has decreased, and distractions have increased which has changed business marketing; we rely on a few pictures, 3 second video clips, or 140 characters or so to communicate an entire idea and encompass our brand. We must be concise, entertaining, educa- tional, and represent our brand simultaneously. In my business, we value in-person, effective communication and are keen to provide detailed and accurate information to our clients, suppliers, subtrades, and employees. This ensures a higher level of productivity and minimizes mistakes as well as establishes a meaningful relationship and facilitates trust. These same principals apply
to communicating with a friend, partner, or children; take the small amount of extra time to ensure you are communicating effectively.
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MARCH 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2021
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