GET CURIOUS ABOUT YOUR BRAND POSITION Now that you’ve removed clutter, which is no longer serving your brand, what have you created space for? Revisit the brand goals you wrote down earlier and reflect on what’s the next direction for your brand. First take a look at your current marketing content, and product/service offers. If you’re a service-based business, see if your offers are a current reflection of the kind of work you want to attract. If they’re no longer a fit, its time for an update! Set aside at least an hour for this brand brainstorming session, but half a day would even be better. Research will help guide you on the next steps you want to take with your brand. Check out your competition, or other brands you admire, and take a quick look at what they’re currently doing to market and sell their brand, services, and/or products. What marketing content or service/product offers are they selling, that you can easily repurpose for your brand? Continue the research by either briefly inter - viewing or surveying your audience, and cus- tomers. This will further help you to determine what type of new marketing content, or new product/service offers your customers would like to see from you. Asking your audience, and customers about this, takes the guesswork out of creating new content or offers, and provides helpful insight into customer expectations from your brand. Reflect again on the brand brainstorming you did earlier, along with the research you completed. Think about how you might add value, elevate, or change the current conversations happen- ing in your industry for the better. Where is the opportunity to position yourself as a leading voice in your industry?
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MARCH 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2021
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