MARKET RESEARCH TO ASSESS REGENERATIVE OPPORTUNITY IN FRANC…

AGRICULTURE AS A PROBLEM AND A SOLUTION

For consumer industries, ~70% of the sector’s value chain impact comes from agriculture , which is the second largest driver of GHG emissions globally (including forestry and land-use). Failure to repair our broken agriculture system will leave us without enough natural resources, such as water and healthy soil, to make the products we rely on every day to feed and take care of ourselves and our families. What’s more, global food production alone could use up the world’s remaining carbon budget — causing the world to miss the IPCC’s critical 1.5C threshold. There is a solution: regenerative agriculture. The strength of this new approach is that, if we respect and listen to nature, it can very quickly become an ally in restoring soil health, promoting biodiversity, retaining water and capturing carbon. It's a virtuous circle: earthworms start digging galleries again, helping roots to grow deeper into the soil and water to circulate, micro-organisms transform matter into nutrients essential for plant growth, and the soil, trodden on by a multitude of species, is able to capture carbon. This model has the advantage of being local, sovereign, and allowing ecosystems to be more resilient to external shocks.

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