IS THERE A REGENERATIVE BUSINESS MODEL FOR OUR BRAND?
A major company in the food business wanted to assess if there was an opportunity in France and USA to go beyond a corporate positioning to launch products sourced from regenerative agriculture, embracing soil, biodiversity, climate issues ? Is there is a demand for products that protect their health and the environment ? What’s the consumer profile of the most engaged consumers expecting from engaged brands to move away from intensive agriculture and expecting more from organic. Marketwise is these is a momentum for regenerative in the USA and In France
How a regenerative offer must be delivered in full transparency from farm to fork ?
Which brand, product range would benefit from regenerative and would a good fit ?
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