OBJECTIVES OF THE MARKET RESEARCH
Awareness of regenerative agriculture and regenerative products amongst consumers is still very low. Therefore we not only wanted to grasp consumer motivations for regenerative agriculture and products through focus groups in Los Angeles and paris. We also needed to understand regeneration from the experts to build a strong consumer proposition for the 10 years ahead. Also we needed to get insights on growers, retailers motivations to engage them in a regenerative alliance.
Engaging the full alliance from growers to consumers and retailers
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