IMAGINE TOUCHPOINT | ASCENSION VISION PLAN
of cost factors that we'll be happy to cost out appropriately based on the scope of your interest. You will also see a few opportunities for a higher level of team collaboration that we think would help the partnership immensely. And finally, we are making a few high level recommendations, aimed at improving patient satisfaction that we hope to discuss in greater detail around: • Allowing Ministries to choose the patient service program that best meets their needs • Return restorative cleaning to an established schedule at all Ministries • Increasing staffing in select facilities to more appropriate levels • Increasing wages to more competitive levels to help us attract and retain qualified talent • Making a reasonable level of capital investment in technology, facility renovation and flooring Thank you for imagining what's possible to attain greater efficiencies, offer new levels of service and in the end, meet your budget, satisfaction and brand goals.
Since the start of our relationship, TouchPoint has worked to establish hospitality as a signature experience for the patients, caregivers and providers, visitors and associates of Ascension Health. Throughout the journey we’ve responded to the evolving expectations of your mission and, at this intersection, appreciate the opportunity to revisit the premises underlying today’s service offerings. Over the course of our relationship, we have successfully met your budget requirements, which given your mission, set a higher bar each year. In 2012, our first transitions were operating well in excess of the 25th percentile in cost. By 2018, we were targeting the 20th percentile or better at all hospitals with many markets operating below the 10th percentile. With our most recent phase of savings initiatives we now target an operating level below the 20th percentile and in many cases below the 10th percentile. This level of cost cutting has caused the team to make serious choices in balancing cost and service levels. Today, we present options that are meant to fuel our collective thinking about the next chapter in Ascension hospitality. Our intention is to begin a new discussion. You'll see some indicators
Reimagining Ascension Dining. ....................................................................... 07
The Caf é Experience. ....................................................................................... 15
TABLE OF CONTENTS
Environmental Services..................................................................................... 27
Hospitality Staffing............................................................................................ 35
Supporting Clinical Caregivers........................................................................ 51
Team Member Engagement............................................................................ 57
REIMAGINING ASCENSION DINING
PATIENT DINING SERVICE MODELS NON-SELECT RESTAURANT-STYLE ROOM SERVICE-STYLE BLUE SKY PATIENT DINING ENHANCEMENTS MOBILE ORDERING AND PAYMENT SPECIAL PROGRAMMING
WE ALSO RECOMMEND ALLOWING INDIVIDUAL MINISTRIES THE ABILITY TO CHOOSE THEIR SERVICE MODEL.
reimagining ASCENSION DINING — Over the years, we’ve offered Ascension a variety dining services, and menus customized to meet local expectations. Each Ministry chose their preferred style of service and menus were modified to address local needs, including budget, food philosophy of the Ministry, and local taste preferences. In many cases, the Ministry also prescribed a unique look and feel.
Dining experience – one that is built on the mission and philosophy of your leadership team and garners the support of Ministries nationwide. Reinvention of the dining program cannot be accomplished by any one team in isolation. It can only be effective with a sound change management strategy and a technology roadmap that strategically aligns our respective technology initiatives and is mutually supported.
For the first six years of our relationship, we offered broad menus and two service models: restaurant-style ordering and hotel-style room service options. The most recent round of cost containment initiatives gave rise to the new, non-select service and limited menu.
We believe that it’s time we collaborate on a design for the future of the Ascension
NON-SELECT MENUS AT MEALTIME Pre-determined, diet-compliant meals are offered to each patient by the catering associate (CA); alternatives available on request when a patient calls the call center; trays built collectively for delivery at mealtime.
$ STAFFING RATIO 1:60
RESTAURANT-STYLE ORDERING AT MEALTIME
$$ STAFFING RATIO 1:30
CA BUILDS RAPPORT WITH MULTIPLE VISITS EACH DAY; SPECIAL REQUESTS SUPPORTED THROUGHOUT THE DAY; DIET CHANGES HANDLED QUICKLY
Nursing communicates diet orders to catering associates; diet-compliant menus are spoken or presented on paper; CA visits nurse for special instructions then visits patients one hour before service; CA delivers trays at mealtimes. Best for patients who need assistance ordering; especially popular with older patients and in rural communities.
ROOM SERVICE-STYLE DINING, WHEN DESIRED
$$$ STAFFING RATIO 1:30 HIGH SATISFACTION WITH PATIENT CHOICE OF TIME AND MENU
Patient calls to order from printed, in-room menu; call center aligns with EMR and diet orders; delivery within 45 min; reminder calls if patient doesn’t order. Drives satisfaction scores for patients who are more ambulatory, those who like to make selections independently and choose their own time to dine. BLUE SKY Hybrid program allowing for select units to be offered higher levels of menu choice and on-demand, restaurant- style ordering.
DINING SERVICE POSSIBILITIES
$$$$$ STAFFING RATIO VARIES WITH PROGRAM DESIGN
NOTE: Service ratios are averages and may vary based on local dynamics.
MOST COST EFFECTIVE OPTION MODERATE COST WITH ADDED SERVICES HIGHER COST REFLECTED IN HIGHER LEVEL OF PERSONAL SERVICE PREMIUM OPTION $ $$ $$$ $$$$$
MOBILE ORDERING & PAYMENT TECHNOLOGIES A variety of mobile solutions could be deployed to enhance the patient dining experience. Some of these options are modules of comprehensive patient engagement platforms like the GetWell Network; others are independent solutions for bedside ordering. Due to the resources needed to deploy these solutions, we’d need to partner with AH technology team to build a dining technology roadmap, aligned with patient experience priorities; starting with the reintroduction of My Dining. SPECIAL PROGRAMMING Specialized menus and programming for pediatrics, mother/baby units, oncology and others can be introduced to meet the needs of special audiences.
patient dining ENHANCEMENT OPT IONS — As we reimagine Ascension Dining, we should consider ways to enhance the dining experience that go beyond the service style and menus. Local sourcing of produce, technology and special programs can be deployed to improve efficiencies and the experience – and to respond to the unique needs of select patients.
THE CAFÉ EXPERIENCE
NATIONWIDE CAFE BRANDING
café ENHANCEMENTS —
The café experience can be a defining element in the Ascension brand and is central to the overall image of hospitality in your hospitals. We have a substantial opportunity to modernize your cafés through renovation, equipment upgrades and the introduction of technologies that will benefit the customer experience.
Renovation Sparks Overall DINING ENHANCEMENTS
This is the story of the power of retail renovation.
In September of 2014, the café at Ascension St. Vincent’s Jacksonville closed for a major retail renovation that would be completed in April 2015. The $2 million capital infusion has triggered a 25% increase in pre-renovation sales and improved retail satisfaction.
SISTER MARGARET MARY DILLON RESTAURANT Visitors to the Sister Margaret Mary Dillon Restaurant are now enjoying six action stations that offer chef-crafted features, like bread baked in house, fresh pasta and wood-fired pizza. Sauces and dressings, beef lasagna, chicken marsala and crab cakes are chef-prepared. Meats are roasted and carved in house. Entrée salads feature local produce, ancient grains and proteins-on-request, like tofu, grilled shrimp and chicken.
THE RENOVATION REJUVENATED TEAM MORALE AND CAUGHT THE ATTENTION OF SOCIAL MEDIA
The radiating impact of the renovation has benefited nearly all areas of the hospital.
RECOMMENDED RETAI L RENOVATIONS BY MARKET
ALABAMA St. Vincent’s Birmingham St. Vincent’s East Birmingham
INDIANA Ascension St. Vincent Anderson Ascension St. Vincent Kokomo
OKLAHOMA Ascension Jane Phillips Medical Center Ascension St. John Medical Center Ascension St. John Sapulpa
CHICAGO Amita Health Adventist Medical Center La Grange
KANSAS Via Christi St. Francis Via Christi St. Joseph
TENNESSEE Saint Thomas Midtown Hospital Saint Thomas West Hospital
Amita Health Adventist Medical Center Hinsdale Amita Health Adventist Medical Center Glen Oaks Amita Health Mercy Medical Center Aurora Amita Health St. Mary’s & Elizabeth Medical Center Chicago Amita Health Holy Family Medical Center Des Plaines Amita Health St. Mary’s Hospital Kankakee
MARYLAND Saint Agnes Hospital
TEXAS Dell Children’s Medical Center of Central Texas
Seton Medical Center Hays Seton Northwest Hospital
MICHIGAN Ascension St. John Hospital
Ascension Providence Southfield Campus Ascension Macomb-Oakland Hospital Ascension Michigan Corporate Services Building Café Ascension Borgess Hospital Ascension Genesys Hospital Ascension St. Mary’s Hospital Saginaw
WISCONSIN Ascension Columbia St. Mary’s Milwaukee Ascension St. Francis Ascension NE Wisconsin Mercy Campus
FLORIDA Ascension St. Vincent Southside Ascension Sacred Heart Pensacola
For people in a hurry to get back to their day, ordering and paying fast is a priority. Self-service kiosks streamline the guest experience while offering greater staff flexibility. Self-service kiosks streamline the guest experience and improve staff flexibility by offering guests the ability to browse menu options and make quick work of short lunch breaks. This added efficiency allows the café to serve more guests in less time. With self-checkout, order-and-pay, or order- only options, cafes can choose which solution integrates best with their workflow. KIOSK ORDERING
When the café is busy, line-busting tablets can be the answer to long wait times and kitchen tablets. In this service model, cashiers take orders on mobile tablets faster than the counter staff can work the stationary terminal. Handheld tablets are efficient and get staff from behind the counter allowing them to better engage with guests. Mobile checkout tablets enable the kitchen to start working on orders faster, which improves throughput and the guest experience. MOBILE CHECKOUT
As seen in The Market retail concept described on page 24, Smart Market is a completely secure, unattended self-checkout market. Each market is composed of a central kiosk and a bank of refrigerated coolers and ambient cases that display fresh food, snacks and beverages. Premium bean-to-cup coffee service is also available. Users pick their items and pay at a self-service checkout.
INCREMENTAL REVENUES HAVE INCREASED $500,000 ACROSS BOTH LOCATIONS. 50% OF REVENUES AT THE NOVI LOCATION ARE GENERATED AFTER-HOURS.
Nationwide CAFÉ BRANDING
A winning retail concept will offer a respite that caregivers and guests deserve and need with inviting and relaxing environments outstanding menus, on-trend station graphics and decors, and year-round marketing. The Market is a fully customizable retail space for 24-hour service. This concept successfully launched at Ascension Providence Novi and
Ascension St. John this year. At both locations, we invested capital to complete renovations designed to drive check averages. These operations serve breakfast and lunch, then convert to self-service after hours. Self-checkout technology has allowed for an efficient, low labor solution that satisfy the needs of third shift nurses and hospital staff.
RESTORATIVE FLOOR CARE
RESTROOM FLOOR REFINISHING
WE RECOMMEND THAT YOU CONSIDER RESTORING STAFFING LEVELS TO THE 25TH PERCENTILE AT THE TOP 25 “DETRACTOR” ACCOUNTS.
Environmental Services S TAFF CONS I DER AT IONS —
Maintaining both the perception and reality of cleanliness requires a multidisciplinary approach that includes our own performance management, as well as proper facilities maintenance and when needed, renovation. We have numerous examples of scores naturally rising following renovations. When we introduced TouchPoint services to Ascension Health, we were staffing well above the 25th percentile in productivity in Environmental Services. Since that time, several rounds of substantial reductions have set staffing levels below the 10th percentile in select ministries. Additional staff will help reduce the number of patient rooms managed by each housekeeper. Moving back to the 25th percentile selectively provides a greater opportunity to apply resources in areas that support the increasing of scores.
• Higher productivity/satisfaction for allied teams, such as PCTs and nursing • More frequent cleaning in offices, nursing stations, clinical break rooms and doctor’s lounges
• More frequent touches in patient rooms, public spaces, offices and elevators
• Systematic decluttering
RESTORATIVE FLOOR CARE
Flooring is one of the first visual “cues of clean” in the patient experience. We provide two services to maintain in top shape: routine and restorative cleaning. Routine cleaning ensures that everyday surface dirt is removed and that floors are sanitized on a frequent schedule. Restorative cleaning revitalizes the appearance of dingey flooring and is done less frequently. As we’ve reduced staffing levels, many of our floor care programs have moved to routine cleaning only. RESTROOM FLOOR REFINISHING In older facilities, wear on restroom flooring, such as hard water stains in showers and discolored grout, can lead patients to perceive that our facilities aren’t clean. We recommend an easy, inexpensive epoxy solution to improve the perception of restroom floor cleanliness. These coatings can be quickly applied to floor surfaces and instantly improve the facility’s visual appearance.
WE RECOMMEND THAT YOU RETURN RESTORATIVE CLEANING TO AN ESTABLISHED SCHEDULE, AS A PART OF YOUR COMPREHENSIVE FLOOR CARE PROGRAM TO IMPROVE THE OVERALL IMPRESSION OF YOUR FACILITIES.
TECHNOLOGY DRIVES RESULTS IN EVS The use of the right EVS technology is a powerful way to drive clinical outcomes, productivity and efficiency. Technological advancements have provided us with easy methods of objectively measuring cleaning success. A great example is the use of ATP testing to fight the spread of C.diff infections. The implementation of ATP cleaning verification within our Ministries has helped reduce Ascension's C.diff infections by 16% year-over-year.
UV TECHNOLOGY Automated UV disinfection systems use ultra- violet (UV-C) light energy to eradicate multi-drug resistant organisms including C.diff, MRSA, VRE, CRE and Acinetobacter. UV-C is a direct line-of- sight technology that accomplishes what single emitter systems, (including pulsed xenon gas systems) simply cannot. This system has been proven to disinfect all areas of the healthcare environment in a single cycle including the bathroom.
VIRTUAL MANAGER Virtual Manager is a complete software solution that enables management to measure staff performance and efficiencies with advanced reporting and make key decisions to improve their operations. Supervisors can focus less on administration and more on efficiently managing their team and daily workflow. Skills training is simple with the built-in eLearning component and job aids.
Restroom monitors give hospital guests a voice to let the EVS team know if anything in the restroom needs servicing by tracking traffic and inviting customers to flag issues with the touch of a button. Customer alerts are then delivered via email, smartphone or pager to the appropriate individual to dispatch an attendant. Associate response times, number of notifications and amount of traffic are just a few data points that can be tracked through a restroom management system.
PATIENT ROUNDING TECHNOLOGY
HOSPITALITY AMBASSADORS The Hospitality Ambassador ensures quality and good will as they visit patients and provide support for immediate needs. Spending an average of 15 minutes with each patient, the Hospitality Ambassador at a previous Ascension location in Arizona contributed to a 5% increase in the NPS. The program is designed to improve nurse productivity and satisfaction. PATIENT ROUNDING TECHNOLOGY MyRounding is technology that our operations teams can use to collect real-time patient feedback as they gather information on patients’ preferences, anticipating needs and providing information related to food, environmental and hospital support services. A disciplined rounding andmeasurement programsupports streamlined communication, process optimization and data analytics.
CONCIERGES Concierges are a growing trend at higher- end hospitals and should be considered as a competitive feature in select locations. The Hospitality Concierge could be made available to patients and caregivers to support their needs beyond the hospital, as hotel concierges do for their guests. UNIVERSAL WORKERS Assigned to a zone or floor, the Universal Worker supports all the patient’s hospitality needs, including dining and environmental services. With a 1:20 ratio, the Universal Worker is the hospitality “touchpoint” in the eyes of the patient and responsible for the cleanliness of the room and food delivery. This option has been proposed in the past. With the appropriate procedures to protect sanitation, we regard this as a viable and powerful option, worthy of revisiting.
hospitality staffing OPT IONS —
With high productivity requirements for all teams, we can look to creative staffing models and efficiency-boosting technology to support the teams. A higher level of hospitality staffing has been shown to benefit the experience of patients, visitors and clinical caregivers, with an extra level of support. Here are a few options that have been proven to be successful in Ascension and with other clients.
MEDICAL NUTRITION THERAPY / OUTPATIENT COUNSELING
ENHANCED RECOVERY AFTER SURGERY
MEDICAL NUTRITION THERAPY/ OUTPATIENT COUNSELING
Wellness OPT IONS —
TouchPoint dietitians play an important role benefitting patients and team members. Optimized, they can also highlight the role Ascension Health can play in promoting the wellbeing of the community at large. Our dietitians review a patient’s overall health and diagnosis, study notes from the caregiving team, scrutinize medications, lab values, study a patient’s activity level, analyze nutritional needs and then, based on their training and knowledge, determine what patients should be getting in their diet. They also are responsible for determining the best nutrition formula for patients to better manage their health.
Our RDs currently operate several Medical Nutrition Therapy (MNT) programs for Ascension. MNT outpatient programs provide a nutrition-focused therapeutic approach to treat and prevent chronic diseases and associated symptoms. The Academy of Nutrition and Dietetics reports that MNTs are effective in improving health and wellbeing, managing chronic diseases, and reducing hospitalization and drug use. In addition to enhancing patient outcomes, MNT outpatient programs can generate increased revenue. Medicare Part B covers medical nutrition therapy services for diabetes and renal disease. With healthcare reform encouraging prevention and wellness initiatives, payers are increasingly providing expanded coverage for nutrition therapy.
Together, we have the ability to elevate the role and visibility of our clinical dietitians and wellness programs for the benefit of patients, team members and the community.
AMITA HEALTH ALEXIAN BROTHERS MEDICAL CENTER’S ROBUST OUTPATIENT PROGRAM IN ILLINOIS GENERATED $1.5 MILLION IN BILLABLE SERVICES FOR ASCENSION IN FY’19.
DIABETES CLINICS TouchPoint has offered to develop a robust diabetes management and treatment program based on quality improvement strategies and standardized diabetes prevention practices. By expanding our unified service approach to outpatient centers and diabetes clinics, we could leverage the continuity of care across services while improving outcomes. Under consideration in the Wisconsin market, the program benfits include: • Consolidation of services to maximize efficiencies and standardize quality care measurements across the continuum • Cost efficiency for hospitals and consumers • Improved revenues through guaranteed reimbursement ERAS protocols improve clinical outcomes by optimizing nutrition before surgery. Research suggests that maintaining preoperative organ function can reduce the profound stress response many patients experience following surgery. The benefit? Shorter length of stay and fewer readmissions due to reduced infection rates and improved response to treatment. ENHANCED RECOVERY AFTER SURGERY (ERAS)
Intervent Wellness Coaching & DIABETES MANAGEMENT
ERAS protocols at AMITA Health Alexian Brothers Medical Center in Elk Grove Village, IL, has reduced average length of stay by 1.2 days.
Intervent Health uses proven, physician-led health coaching and education programs, techniques and services to optimize a fraction of the cost of usual medical treatments. Intervent’s comprehensive services and resources provide access to credible evidenced-based lifestyle management programs and chronic disease reduction services. We’d like to explore the ways we could use Intervent to jointly benefit associates and external patients, by offering:
• FREE ACCESS TO TAKE INTERVENT’S HEALTH RISK ASSESSMENT • TELEPHONIC LIFESTYLE HEALTH COACHING SERVICE BY TOUCHPOINT DIETITIANS • EMPLOYEE WELLNESS PROGRAM FOR ASCENSION HEALTH
• REVENUE-GENERATING CHRONIC CARE MANAGEMENT PROGRAMS USING THE PLATFORM
MALNUTRITION MANAGEMENT Recent changes in CMS regulations now allow dietitians to identify and order treatment for malnutrition. While dietitians cannot diagnosis malnutrition, They can alert the physician and recommend effective treatment plans. TouchPoint’s clinical team provides skilled assessments, effective interventions and continuous monitoring based on the medical condition. AN ESTIMATE BASED ON SIX HOSPITALS FROM MICHIGAN AND FLORIDA IMPLEMENTING THE ENTIRE MALNUTRITION PROCESS SHOWED AN INCREASE IN REIMBURSEMENTS FROM $100,000 - $1 MILLION PER ACCOUNT ANNUALLY.
• THEY CAN SCHEDULE SESSIONS AND RECEIVE REMINDERS • REVIEW DOCUMENTS, MEAL PLANS, RECIPES AND MORE • UPLOAD AND SHARE LAB REPORTS AND OTHER HEALTH DOCUMENTS • AUTOMATICALLY SHARE THEIR FOOD JOURNAL OR OTHER NOTES
Telehealth services have the potential to revolutionize wellness offerings. Using Ascension’s Telehealth communications platform or an independent one, we could create an online “wellness community” that offers a new level of connection between the RD and their remote clients. Clients of Telehealth services would have a variety of resources available to them:
(EXCLUDING CRITICAL ACCESS)
The Teaching Kitchen is a fun, interactive experience that builds culinary and nutrition knowledge in a collaborative, team-building environment. At the Teaching Kitchen, guests can explore food, culinary and nutrition education in ways that positively impact food choices and experience. In addition to promoting general wellness, we use them to build nutrition literacy for staff, patients, support groups and the community at demonstrations and events. Teaching Kitchens are now in high demand in ten Ascension markets.
PATIENT NEWSLETTER P atient newsletters are an effective way to build relationships and engage with current and prospective patients. Newsletters are a simple tool for sharing important news and communicating information that could lead to improved outcomes. We could partner with your Ministry communications teams to publish a patient newsletter together or provide wellness-focused content for existing newsletters.
Food trucks are an engaging way to make food education, wellness initiatives and medical services accessible to the surrounding community. They offer a fun and high-profile way to promote your mission and could make a great addition to a Medical Missions at Home event. Used on their own or in tandem with a Teaching Kitchen, they are interactive, educational and attention grabbing. Food trucks can also be used at the hospital as a pop-up retail dining option or interactive catering experience.
SUPPORTING CLINICAL CAREGIVERS
THE JOY MODEL
MOBILE AND DESKTOP MEAL ORDERING & PAYMENT
PATIENT SAFETY ATTENDANTS
In September 2019, we worked with Ascension Health leaders in Florida to propose the Joy Model, aimed at combatting the excessive stress and 38% burnout rate of clinical caregivers. Aligning with Ascension’s effort around the “caregiver model of the future” the program includes: THE MODEL JOY
emotional W E L L B E I NG —
physical W E L L B E I NG — Energy-charged snack carts and smoothie breaks, fit time- outs, yoga breaks and flex –time, treadmill workstations, health assessments
spiritual W E L L B E I NG — Meditation breaks, motivational coaches, therapy dog visits and compassion corners
Massages and recharge rooms, Zen décor and inspirational art
Mobile & Desktop MEAL ORDERING AND PAYMENT — A mobile meal ordering app, like Compass’ Nourish or a similar tool by Agilysys can make it fast and easy to skip the café line with online ordering and payment. Clinicians, providers and hospital visitors can create an order, select a pickup time and have it ready when they arrive in the café.
PATIENT SAFETY ATTENDANTS (PSAs) Patient Safety Attendants (PSA) help our client ministries keep patients at high risk for self-harm or falls. The PSA program boosts nursing satisfaction as it promotes a highly productive top-of-license practice. Our PSAs monitor the patient 24/7 with visual and audible observation of each patient’s behavior and condition and engage the patient, as appropriate. The PSA program began in 2017 at Ascension St. John Hospital, and since, has spread to five other Ascension hospitals in Southeast Michigan. With the equivalent of 32 FTEs being returned to top of license care, it is seen as a contributing factor to many improvements, including a dramatic decrease in turnover and a $174 drop in the cost of a patient observation day.
TEAM MEMBER ENGAGEMENT
EMPLOYEE SHUTTLE SERVICE
HOURLY JOB POSTINGS
WAGE AND COMPRESSION ASSESSMENTS
EMPLOYER BRAND MARKETING
EMPLOYEE SHUTTLE SERVICES IN SELECT MARKETS
ASK KIOSK Why wait until the annual engagement survey to understand how associates feel about their workplace experience? Managers who have a better understanding of their associates’ immediate needs can be more responsive. We’re piloting the Ask Kiosk, a pulse survey, to capture associate feedback more frequently, address concerns and improve retention.
Employees shouldn’t have to stress about how to get to work. But in markets where public transportation isn’t widely accessible, this is a reality that many of our associates face. An employer-sponsored shuttle service could alleviate this burden for all hospital employees and strengthen the employer brand by signaling that the Ministry is responsive to associate needs. A shuttle service also helps reach new talent populations in communities that may have otherwise been unreachable. POST HOURLY JOB OPENINGS ON ASCENSION MINISTRY CAREERS PAGES If an hourly candidate is looking for a hospitality job at one of your Ministries, they may not find our positions posted, which can cause confusion. We have an opportunity to build “hospitality” into the personality of your career pages and ensure that all hourly jobs for TouchPoint are posted and linked for easy application.
team member ENGAGEMENT —
With historically low unemployment rates across the country, conditions couldn’t be better for job seekers. Hourly workers are expecting higher starting wages, better benefits and great cultures at work. We can attract the best talent by putting our people first and investing in our employer brands to stand apart as an employer of choice.
WAGE AND COMPRESSION ASSESSMENT IN SELECT MARKETS In some markets, our starting salaries are below the market midpoint making it difficult to fill positions and retain staff. A wage and compression assessment would help us identify areas where wages should be raised to remain competitive.
EMPLOYER BRAND MARKETING
Establishing our workplaces as "employers of choice" will improve our ability to attract and retain talent. In hard-to-fill markets, an expanded branding employer campaign could help fill vacancies. By building ministry-specific recruitment marketing strategies with analytics and a combination of traditional and digital marketing tactics, we could target the best talent for our positions.
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